A MEASURE OF SUCCESS

Associated British foods are a uniquely diverse group, spanning retail, grocery, sugar and ingredients, and home to a number of iconic brands including Primark, Twinings, Jordan’s and Ovaltine. We have worked with them over the last six years to evolve their stakeholder communications both in print and online: through the annual report; by refreshing the corporate brand; and through the development of the corporate website. The theme for 2010, A Measure of our Success, successfully communicated to stakeholders the strong results ABF had achieved in the past year. The key message was that despite the current global downturn, all of ABF’s strategic business sectors had increased their revenue. This message was dramatically brought to life through large scale photographic case studies, which used each of the business environments to visually communicate the increase in results.