bringing a great company to life
Building on the success of our three year relationship with Compass Group, we further developed the design and messaging for their 2010 report, both in print and online. The report’s remit was to reflect Compass’s continued growth and highlight its strategy for competing in a difficult global market. The report emphasised how the company delivers value everyday, around the world with innovation, passion, reliability and consistency. Giving appropriate emphasis to their strategy of providing both food and support services. The key for the look and feel of the 2010 report was ‘evolution not revolution’ as it was the third in the series that we have created for Compass.
We evolved the visual style, making the report cleaner and fresher than last year’s, utilising full bleed colour photography in contrast to the black and white style of the 2009 report.
