MEASURING RESPONSIBILITY

Associated British foods are a uniquely diverse group, spanning retail, grocery, sugar and ingredients, and home to a number of iconic brands including Primark, Twinings, Jordan’s and Ovaltine. We have worked with them over the last six years to evolve their stakeholder communications both in print and online: through the Annual report and CR Report; by refreshing the corporate brand; and through the development of the corporate website. 2010 was the first year that Associated British Foods have produced a separate CR Report. To ensure that the document felt like part of the Annual Report suite and clearly communicated their approach and key achievements, we continued the measurement theme from the Annual Report and called the book Measuring Our Responsibility.