Cutting through complexity
In our second year working with KPMG, we helped communicate the new brand positioning of “Cutting Through Complexity”. To launch the new positioning we created a corporate film that focuses on how KPMG can simplify and create solutions to the many issues that its clients face. The video acts as a visual synopsis of the business; an exclusive guided tour documenting 24 hours in the life of the company.
The film is a departure from the standard corporate experience. It tells the KPMG story in cinematic style, blending atmospheric stop animation with information graphics and an authoritative audio narrative. The simple story carries a focused message: the business world is increasingly complex and many businesses need a partner that can help navigate the business landscape with clarity and precision. We also designed the website that carried the film and supporting communications.
