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Grow, Deliver, Simplify

Following the launch of a new business strategy to reduce risk and improve financial performance, and the appointment of a new chief executive, GlaxoSmithKline needed help to communicate the new direction for the business.

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We developed a three-minute film as an introduction to the new strategy. It was presented by the CEO and supported by graphics to explain the content more clearly. The design concentrated on clarity of layout and delivery of information. The use of black and white photography coupled with colourful, illustrative icons brings content to life without overpowering the main messages.