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A Business For A New Decade

Since 2008, we have worked with Tesco on a wide variety of stakeholder communications that clarify its broad product and service offering, its business strategy and its growing international operations. Our recent work has included moving image as a new and engaging way to tell certain parts of the corporate story.

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To illustrate the connection that
Tesco has with its staff and
customers across the world we
created a documentary-style film.
‘Tesco Works For Me’ captures
the down-to-earth relationships
and highlights the impact of its
business and the loyalty that
it engenders.

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For the 2010 annual report, we used the communications theme, ‘A business for a new decade’. We developed a video to communicate a decade of growth delivered through a consistently applied strategy and the opportunities and challenges that lie ahead. We used graphics and animations to summarise the annual report.