The natural luxury bed collection

Vi-Spring is recognized as one of the world’s leading bed manufacturers. With a heritage of over 100 years and an absolute conviction in the excellence of their products, Vi-Spring wanted highlight the luxury aspect of the brand to communicate more successfully to a global audience.

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As part of a rebrand for Vi-Spring, Conran Design Group created and directed an emotive two-minute short film to present a Vi-Spring bed as a luxury ingredient in the recipe for a good night’s sleep. The film is presented in showrooms and retail environments. An online teaser helps to drive consumers to the Vi-Spring website and enriches the online experience.