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Time for climate justice

In the run-up to the UN Climate Change Conference in Copenhagen we developed a campaign for the Global Humanitarian Forum to frame climate change as a human-rights issue as well as an environmental one.  The ‘Tck Tck Tck – Time for climate justice’ campaign aimed to trigger mass action globally.

Tck, Tck, Tck
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We built a video ‘viral’ to engage people at the launch, spread the campaign message and drive people to the website. The viral nature of the video was a success with over 500,000 video views across different media types.