Lifts aren’t usually the most inspiring or eventful of places – for most, they’re simply a means of getting from A to B (and studiously avoiding eye contact with anyone else sharing the space).
But for employees based at the Havas HKX Village in King’s Cross, London, lift journeys just got a little more interesting, thanks to Conran Design Group.
As part of an experiential campaign, the brand design agency has pimped six lifts in the building, transforming uninspiring metal boxes into everything from a cosy front room to a 70s disco.
Exploring how design can influence behaviour and perception, the creative themes (one in each lift) are designed to evoke an ’emotional response’ in people as they enter the lifts and go to their designated floors.
So, Fear – which features a ‘no floor’ vinyl base that makes it look like you’re falling down the lift shaft – will probably get your heart racing and adrenaline levels spiking faster than a cup of coffee, while Quiet, which is covered in sound proofing foam and dimly lit, will offer a sanctuary for stressed-out souls.