Maintaining a positive brand impression during tough economic conditions plays a vital role in retaining customer confidence. While some brands have been able to manage their communications effectively despite the difficulties posed by the recession, others have faltered in their …

Against all odds, luxury brands have managed to stay afloat in the storm of a global recession. While it hasn’t been plain sailing, many luxury brands have been able to navigate their way through the maelstrom of the market.

The growth …

One of the most frightening things about social media for brands is that they are relinquishing control to the consumer. This is all well and good when you are a brand that is positively thought about, but not being able …

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We are currently trying to assess which companies, services and products are successful (or letting themselves down) in the way they visually and verbally present …

The luxury consumer has always existed. In the past it was easy to distinguish and define the luxury consumer as the availability and access to luxury goods was determined by social class. During the latter half of the 20th century …