WHO CARES WINS
In boardrooms around the world change has arrived. This change presents a crossroads in the relationship between corporations and consumers and the commercial response to it is easier said than done… This report captures a snapshot of the changes taking place around the world. From the views of business leaders to policy makers and opinion formers, it charts the changes that are shaping a new generation of challenges and opportunities for businesses. It interrogates the role of corporate responsibility (CR) in the boardroom and ethical decision-making and a social conscience as an engine room for profit. It provides new research from YouGovStone that demonstrates why doing good is good for businesses; why trust, customer loyalty and reputation are the trinity to winning preference with consumers; and why who cares wins.
