Glencore is a multinational commodity trading and mining company, and one of the world’s largest businesses. In 2017 its complex digital portfolio encompassed 40 global, regional and asset websites, and its offline brand assets were failing to communicate the company’s global status. We were commissioned to refine Glencore’s stakeholder communications to better reflect its brand values of simplicity and openness.
Our approach will result in a radical consolidation of Glencore’s website ecosystem down to around 10 sites, with revised architecture and user-centricity. Guided by simplicity and openness, we also refreshed its brand assets across Glencore.com and recalibrated the offline brand. Bringing best practice to its reporting, we then refined the content and structure across the annual and sustainability reports.
Glencore’s refreshed and rationalised digital presence now delivers simpler and more valuable user journeys. Our work also celebrates and supports its new visual identity, using graphic devices and photography to clarify its messaging. By evolving the corporate communications approach, we’ve helped Glencore clearly communicate its position as a global leader, and strengthen its investment case.