Spectris
Redefining value beyond measure for industry and wider society.
Spectris harnesses the power of precision measurement to equip its customers to make the world cleaner, healthier and more productive.
Spectris challenged us to rethink its approach to corporate reporting and to update the brand to better reflect the organisation's position as a technology leader, its strategic ambitions and its purpose: ‘to deliver value beyond measure’. We now work with Spectris on a wide range of corporate brand and communications initiatives.
SERVICES:
Our work with Spectris
01. Visual identity
02. Reporting
03. Corporate website
The new contemporary visual identity for Spectris more accurately represents the business, its growth and development. The brand features a sophisticated use of colour, infographics and image overlays. The story of the business is activated across communications channels with case studies expressing a clearer articulation of the value of its products and services in real-life scenarios.
Our work with Spectris
01. Visual identity
02. Reporting
03. Corporate website
The reports focus on Spectris’s purpose-driven approach, using a clean and finely tooled visual aesthetic that represents the precision measurement at the heart of its offer. To clearly highlight the benefits that Spectris’s purpose delivers to its stakeholders, we introduced a graphic device which provides a clear line of sight from its purpose and values to its strategy and business model.
Our work with Spectris
01. Visual identity
02. Reporting
03. Corporate website
The website provides a dynamic and visually led platform that better expresses how Spectris shapes progress across the globe. The site maximises visual impact to create an altogether more memorable user experience. Ambient video, animation, scrolling effects and a distinctive photography style all work together to position Spectris as a leading partner for innovation in measurement technology.
