Tell us about your take on the biggest challenges facing corporates today – and how we help them overcome these hurdles.
What first comes to mind is sustainability and reputation management in the face of greater regulatory scrutiny. But there’s also the challenge of developing communications strategies for clients with broad audience groups.
And with critical issues like climate change, businesses are constantly having to adapt and react. Whilst a lot of this happens in the moment, it’s important for companies to think about what’s coming down the line and assess which issues will need to be a priority in the future.
At Conran Design Group, we’re able to help businesses carry out a robust double materiality assessment that both meets the mandatory requirements and helps them identify the issues they need to be engaging with. We then help them create, structure and design content in a way that enables their audiences to access the information they need.
What differentiates Conran Design Group’s corporate comms offer?
Design. Something we do well here is our ability to design with audience and accessibility in mind. And this goes back to Sir Terence Conran himself, who felt that design should exist for everyone.
Another is our specialism in brand. Companies need to build trust with their audiences and the way to achieve that is through being authentic and communicating in a way that’s on brand and recognised.
Being part of the global Havas network means we can also seamlessly bring in additional expertise and perspectives to give our clients what they need.
How can communicators proactively celebrate sustainability achievements whilst avoiding ‘mission accomplished’ style pitfalls – or, even worse – greenwashing?
There are two ways that companies often go wrong. The first is by focusing on the positive and avoiding the difficult areas – sometimes overstating their achievements in the process. The second is by avoiding talking about anything until they have concrete results and evidence in place.