What kinds of projects excite you most?
Opportunities to re-invent – with clients that know they must do it.
Our consumer offer is growing. Tell us about your aspirations for the consumer team in the year ahead.
It’s an exciting time at Conran Design Group, and we have big plans to leverage our client and sectoral knowledge into a broader consumer offer. We have strong capabilities across packaging, portfolio branding, sustainability consulting, brand semiotics and brand experience design, and the ambition is to grow our team and continue to build truly progressive brands that win the hearts and minds of consumers across sectors including health, luxury, retail, hospitality, FMCG and transport.
What inspires you – within brand, design or the wider world?
Brands like Nike and Patagonia that really go beyond brand basics to tackle difficult issues; they trailblaze on ethics and the environment, and articulate their positioning creatively across communications and brand touchpoints.
I’m also keenly following advancements around generative AI across design. Rather than treating AI as a harbinger of dystopia, I believe that human ingenuity and creativity will continue to thrive, with AI a fantastic new tool for strategists and designers to exploit going forward.
Oh, and my children are of course another source of inspiration. They ask plenty of difficult questions which I love because it challenges me to respond in the clearest, most balanced way possible. Great training for any situation.
Any unexpected hobbies or interests?
My wife runs a boutique print-driven homeware business, and I’m occasionally drafted in to help with various tasks including strategic planning, print design development, artwork, social media and more recently, modelling for her new men’s range of pyjamas and boxer shorts! It’s useful training to be involved in the wide range of challenges that a small business faces each day, and very rewarding to influence the brand and see the product creations come to life.
Favourite thing about life at Conran Design Group so far?
The warmth and friendliness of the people.