Generative AI: capability vs wisdom
Generative AI is a formidable force, capable of coherent outputs at an unprecedented pace. Its superhuman knowledge is vast, but it operates within the realm of artificiality, devoid of human wisdom – devoid of the power of discernment as to what’s true or right.
As the industry hastens, we choose to interrogate – to deliberate intently, to progress with purpose, and to adopt with careful consideration.
Conran Design Group's approach: thoughtful design for progress
Our journey with generative AI has been marked by measured steps and resisting the urge to expedite outcomes. Beyond the extensive AI work going on within Havas, we’ve been exploring how to weave the technology into our own practice – and with a deep-seated commitment to human-centric design. The aim has always been to extend our reach, enhance our consistency, and deepen our impact.
Navigating the dichotomies
The truth is that AI’s not simply a tool of change; it’s a mirror reflecting the dualities of our time. It poses profound questions that sit at the intersection of technology and humanity, shining a light on the tensions between new capabilities and the time-honoured values we hold dear.
It challenges us to reconcile the efficiency of machines with the essence of human touch, and it offers us the opportunity to redefine progress. These dichotomies are not conflicts to be resolved, but harmonies to be achieved.