We’re specialists in brand strategy.

We conduct rigorous research and develop unique insights that define and position brands. We solve challenges in brand architecture and portfolios. And we develop names, propositions, messaging, content and narrative for brands and products.

Our services:

• Research and insight
• Definition and position
• Architecture and portfolios
• Proposition and messaging
• Content and narrative
• Naming

Our experience.

CDGWebsite CaseStudies Nykode 5 1500x1500


Introducing an impactful new name, identity and website for a game-changing biotech platform, cutting-through a fiercely competitive market for attention, funding, and talent. 

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Havas Genus Strategy ad

Havas Genus

We developed the brand strategy, visual identity and website for the Havas Genus sustainability network, which brings together expertise from Havas UK agencies to accelerate sustainable business transformation.

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Reckitt Strategy


Driven by its purpose, the bold and confident new brand is a visible symbol of the next stage in the Reckitt’s transformation. It marks a significant step-change and confident forward momentum.

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CDGWebsite CaseStudies Clario 1500x1500


A name and brand to reflect a unique position in the cybersecurity market, fundamentally changing the market convention.

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CDGWebsite Strategy Logos 2000x765 small Aug23

More services.

Our work encompasses everything from annual reports, sustainability reports, corporate websites, and investor presentations right through to stakeholder engagement campaigns and sustainability communications.

CDGWebsite CaseStudies 3 PhoenixInsights 1500x1500
CDGWebsite CaseStudies 3 PhoenixInsights 1500x1500

We create visual and verbal identities, as well as tone of voice systems. We bring these to life across multiple touchpoints, including packaging and physical environments.

CDGWebsite CaseStudies Reckitt 1 1500x1500 v2
CDGWebsite CaseStudies Reckitt 1 1500x1500 v2

We activate brands through multiple channels and media, from events and presentations to digital, social, film and animation. We develop brand guidelines and training, and act as brand guardians for many global brands.

CDGWebsite CaseStudies Nykode 2 1500x1500
CDGWebsite CaseStudies Nykode 2 1500x1500

Get in touch.