Challenge
Reckitt needed its Social Impact Report to demonstrate progress being made in the pursuit of a cleaner, healthier world – and do so in a way that felt fresh, transparent and engaging. To do this, the report needed to show Reckitt’s catalytic approach to social impact by focusing on two key areas: hygiene and health. It needed to showcase how the organisation positively impacted 9.5 million people across 56 countries in 2024 – and spotlight the role that Powerbrands like Dettol, Finish and Durex played in amplifying that impact.
Solution
To elevate Reckitt’s social impact story, we moved beyond the confines of the traditional PDF format to deliver an interactive, digital-first report optimised for all audiences. The report provides top-level insights for time-poor readers, alongside deep dives into stories, outcomes and partnerships for those looking for more detail.
A clear structure and navigation menu make it easy for readers to move between sections and topics, while meaningful titles spark curiosity and land key messages. Global initiatives – like Dettol’s Hygiene Quest programmes and Durex’s partnership with UNFPA – are brought to life through interactive maps and animated infographics.
The report addresses systemic challenges with transparency, offering a balanced view of both progress made and the action needed in the pursuit of a cleaner, healthier world.
Impact
— 172% increase in unique users in the four-months following the report’s launch (2025 vs 2024).
— Very low bounce rate: 10.77% to 17.17% (benchmark is 40%).
— Social engagement: 12 x higher than in 2024, with a 56% increase in click-throughs.
The report won ‘Best Social Impact Report’ at the Corporate Reporting Awards 2025.
