Tesco award-winning annual reporting

Known for its Clubcard rewards programme and ‘Every little helps’ tagline, FTSE 100-listed Tesco is the UK’s largest retailer and operates across multiple markets, including the Republic of Ireland, Hungary and Slovakia. With an unwavering commitment to customers, colleagues and communities, Tesco needed an annual report that would bring its purpose to life while showcasing the strength of its business and the value it delivers every day.

Challenge

Tesco’s 2025 annual report needed to meet several key objectives: communicate the Group’s focus on value, quality and service; adopt a more digital-friendly format; highlight the Group’s employee proposition and demonstrate its commitment to its workforce. It also needed to integrate TCFD throughout and provide a deeper dive into the work of the Audit Committee – all while remaining as clear and concise as possible.

Solution

The shift to a landscape format provided the perfect opportunity to rethink the report’s design and structure. Our creative approach centred on ‘the things that matter’, with bold, single-word messages and images of fresh food delivering a high-impact introduction. Supporting stats and proof points then add detail and evidence to underline the credibility of messages.

Tesco’s commitment to its people is articulated throughout the report – from the purpose statement to the CEO’s message, and clearly positions employee wellbeing as a cornerstone of the business’ strategy and customer promise.

Impact

The Tesco team and Board described this year’s report as the best the Group has ever produced. The Finance team also reported significant productivity gains following the adoption of CtrlPrint Integrate. Recognition also extended beyond Tesco, with the report shortlisted across multiple awards, including:

— ‘Best Printed Report – FTSE 100’ at the Corporate & Financial Awards 2025

— ‘Annual Report of the Year’ and ‘Audit Disclosure of the Year’ at the Corporate Governance Institute UK & Ireland Awards 2025.