| document | |
| title | “CSR Report 2024” |
| organization | “Havas Group” |
| source_url | “https://www.havas.com/wp-content/uploads/2025/04/csr_2024_07_04_compressed.pdf“ |
| sections | |
| 0 | |
| id | “1” |
| title | “Introduction” |
| subsections | |
| 0 | |
| id | “1.1” |
| title | “Our Organization” |
| content | “Havas is one of the largest communications groups in the world, operating across the entire value chain, from developing great creative ideas and strategic consulting to execution and production. Since its establishment in Paris in 1835 by Charles-Louis Havas, the inventor of modern communication, the group has continuously expanded and reinvented itself to guide industry shifts and anticipate the changing needs of businesses.” |
| key_facts | |
| employees | “23,000+” |
| countries | “100+” |
| strategy | “Havas introduced the ‘Together’ strategy, establishing the Village model as the industry’s most integrated group, guided by its mission to ‘Make a meaningful difference to brands, businesses and people.’ Building on this, Havas developed Converged, a seamlessly integrated strategy and operating system fusing all its global expertise, tools and capabilities.” |
| 1 | |
| id | “1.2” |
| title | “Our Messages” |
| messages | |
| 0 | |
| author | “Yannick Bolloré” |
| role | “Chairman and CEO” |
| key_points | |
| 0 | “Creativity is a powerful force for positive societal change.” |
| 1 | “After listing on the Amsterdam stock exchange at end of 2024, 2025 opens a new chapter.” |
| 2 | “Havas received the Ecovadis Gold Medal for sustainability performance.” |
| 3 | “Trained 200 senior client leads in collaboration with AXA Net Zero.” |
| 4 | “Proprietary carbon calculator measured impact of approximately 400 campaigns for 200 brands.” |
| 5 | “Success is measured not only by financial performance but also by positive impact.” |
| 1 | |
| author | “Stéphanie Bertrand-Tassilly” |
| role | “Global Chief CSR Officer” |
| key_points | |
| 0 | “2024 marked the Group’s independence and listing on Euronext Amsterdam.” |
| 1 | “Progress across all Impact+ pillars led to the Ecovadis Gold Medal.” |
| 2 | “37 countries developed 145 actions under the People experience pillar.” |
| 3 | “Carbon emissions decreased by 35% since 2018.” |
| 4 | “Havas Carbon Impact calculator deployed across all countries.” |
| 5 | “171 pro bono campaigns produced and distributed.” |
| 2 | |
| id | “1.3” |
| title | “The Story of a Committed Group” |
| milestones | |
| 0 | |
| year | 2003 |
| title | “UN Global Compact” |
| description | “First communications group to sign the UN Global Compact to support the 2030 Agenda for Sustainable Development.” |
| 1 | |
| year | 2009 |
| title | “TCK TCK TCK” |
| description | “Partnered with the UN and Kofi Annan to launch the ‘TCK TCK TCK: Time for Climate Justice’ campaign, alongside the world’s first musical petition featuring over 50 global artists. Sustainability strategy also developed.” |
| 2 | |
| year | 2016 |
| title | “UN Common Ground” |
| description | “Joined the UN Common Ground Initiative and adopted SDG 13: Take urgent action to combat climate change and its impacts.” |
| 3 | |
| year | 2018 |
| title | “Grand Prix for Sustainable Development Goals” |
| description | “Won Grand Prix for SDGs at Cannes Lions for the ‘Palau Pledge’ campaign. Received UN Peace Medal for ‘Making Friends Across Religions.’ Launched the Havas Climate Solidarity initiative.” |
| 4 | |
| year | 2020 |
| title | “Impact+” |
| description | “Launched Impact+, the CSR strategy based on 3 pillars: People, Environment and Responsible Communication. Set up the first carbon calculator for multi-media campaigns in France.” |
| 5 | |
| year | 2023 |
| title | “Driving Sustainable Transformations” |
| description | “Launched Havas Carbon Impact calculator across all group agencies in November. Won Grand Prix for Good at Cannes for Havas Paris campaign for the Anne De Gaulle Foundation.” |
| 6 | |
| year | 2024 |
| title | “Toward New Commitments” |
| description | “Havas split from Vivendi and became a publicly listed company. Will commit in 2025 to the Science-Based Targets initiative (SBTi), refining previously set targets to reflect Havas’ new independent status.” |
| 3 | |
| id | “1.4” |
| title | “Havas and the United Nations Sustainable Development Goals” |
| content | “In 2015, the UN created the 2030 Agenda listing 17 SDGs aimed at ending poverty, protecting the planet and ensuring peace and prosperity. As part of Impact+, Havas has focused its efforts on prioritizing several of these SDGs.” |
| disclaimer | “The content of this publication has not been approved by the United Nations and does not reflect the views of the United Nations or its officials or Member States.” |
| 4 | |
| id | “1.5” |
| title | “Labels and Certifications” |
| certifications | |
| 0 | |
| name | “Ecovadis Gold Medal” |
| score | “75/100” |
| description | “Awarded in recognition of sustainability performance.” |
| 1 | |
| name | “ISO 14001” |
| description | “Environmental Management System (EMS) certification covering the workforce in three of four main markets: Spain, United Kingdom, and France. Almost a third of Havas workforce is certified.” |
| 5 | |
| id | “1.6” |
| title | “Impact+, Our CSR Strategy” |
| pillars | |
| 0 | “People” |
| 1 | “Environment” |
| 2 | “Responsible Communication” |
| launched | 2020 |
| key_figures_2024 | |
| campaigns_measured_by_carbon_calculator | “1,200+” |
| renewable_electricity_share | “79%” |
| women_managers | “57%” |
| all_in_actions | 145 |
| act_together_training_completions | 17662 |
| pro_bono_campaigns | 171 |
| carbon_footprint_reduction_since_2018 | “-35%” |
| sustainable_category_awards | 159 |
| 1 | |
| id | “2” |
| title | “People” |
| quote | |
| text | “At Havas, our people are central to the work we do each day. Through our core commitments of Belonging, Learning, Wellbeing, Career and Impact, we are focused on cultivating environments where employees can show up authentically, collaborate with talents from different cultures and capabilities, and feel empowered to grow both personally and professionally each day.” |
| author | “Patti Clarke” |
| role | “Global Chief People Experience Officer” |
| subsections | |
| 0 | |
| id | “2.1” |
| title | “Key Figures” |
| total_workforce | 22841 |
| gender | |
| women_percent | 58.9 |
| men_percent | 41.0JS:41 |
| other_or_not_reported_percent | 0.1 |
| workforce_by_geography | |
| Europe | |
| headcount | 11022 |
| percent | 48 |
| Asia_Pacific_incl_Oceania | |
| headcount | 4409 |
| percent | 19 |
| North_America | |
| headcount | 3872 |
| percent | 17 |
| South_America | |
| headcount | 3381 |
| percent | 15 |
| Africa | |
| headcount | 157 |
| percent | 1 |
| workforce_by_division | |
| Havas_Creative | |
| headcount | 10468 |
| percent | 46 |
| Havas_Media | |
| headcount | 8631 |
| percent | 38 |
| Havas_Health | |
| headcount | 3246 |
| percent | 14 |
| Havas_HQ | |
| headcount | 496 |
| percent | 2 |
| training | |
| hours_completed | 223027 |
| certificates_awarded | 107107 |
| 1 | |
| id | “2.2” |
| title | “Belonging” |
| all_in_initiative | |
| launched | 2018 |
| description | “Havas All In represents the commitment to Inclusion and Belonging. Activated both globally and locally, empowering all levels of the organization to develop and drive initiatives.” |
| global_focus_areas | |
| 0 | “Women” |
| 1 | “Mental Health” |
| 2 | “LGBTQ+ Inclusion” |
| 3 | “Disability Inclusion” |
| local_focus_areas | |
| 0 | “Education & Awareness” |
| 1 | “Mental Health” |
| 2 | “Industry Access” |
| 3 | “Ethnic & Cultural Representation” |
| 4 | “LGBTQ+ Inclusion” |
| 5 | “Women & Gender Equality” |
| 2024_actions | 145 |
| agencies_involved | 46 |
| countries_involved | 39 |
| authentic_self_survey_result | “81% of talents report they can be their authentic selves at work (HavaSay Employee Survey, October 2024)” |
| women | |
| total_women | 13464 |
| percent_of_workforce | 58.9 |
| ceos_presidents_mds_female | “40%” |
| managers_female | “57%” |
| gender_index_france_2024 | 92 |
| by_division | |
| Havas_Health | “65%” |
| Havas_Media | “60%” |
| Havas_Creative | “57%” |
| Havas_HQ | “57%” |
| by_geography | |
| North_America | “61%” |
| Europe | “60%” |
| South_America | “58%” |
| Africa | “56%” |
| Asia_Pacific | “55%” |
| global_learning_topics | |
| 0 | “Unmuting Menopause” |
| 1 | “The Power of Women’s Leadership” |
| 2 | “Navigating the Mental Health Gender Gap” |
| 3 | “Women, Power, and Impact” |
| 4 | “Self-Care for the Caregivers” |
| local_initiatives | |
| 0 | |
| country | “UK” |
| name | “Women’s Mentoring Program” |
| description | “Six-month mentoring program matching over 80 senior women and non-binary leaders to 80 women and non-binary employees at Havas UK and Ireland.” |
| 1 | |
| country | “India” |
| name | “EmpowHers” |
| description | “Six-month mentorship program in partnership with Her Entrepreneurial Network (HEN). Monthly catchups and workshops on performance marketing, branding, design, PR, and more.” |
| 2 | |
| country | “Global” |
| name | “Femmes Forward FRIDA” |
| description | “Program supporting advancement of women at creative director level. 107 participants from 16 countries in 2024. Women in creative roles grew from 42% to 44.7% between 2021 and 2024.” |
| 3 | |
| country | “UAE” |
| name | “The Female Field” |
| agency | “Dubai Lynx” |
| client | “Adidas x Onyx FC” |
| description | “Campaign transforming a football pitch into the world’s first football field with a female gender by adding a ‘Ta’ Marbuta’ symbol, challenging the belief that sports are not for women.” |
| reach | “220 million people across 19 countries” |
| lgbtq_inclusion | |
| global_initiative | |
| name | “#HavasPride” |
| description | “Annual Global Pride Month programming. 2024 theme explored identity and allyship. Included learning sessions on intersectional identity, LGBTQ+ mental health, and modern-day parenting.” |
| local_initiatives | |
| 0 | |
| country | “USA” |
| name | “Together: A Pride Initiative” |
| agency | “Arnold Boston” |
| description | “Multi-layered campaign and partnership with BAGLY supporting local LGBTQ+ youth. Included ‘Give Them Their Flowers’ exhibit, trans youth awareness campaign, donation drive, and care package event.” |
| 1 | |
| country | “Hong Kong” |
| name | “LGBTQIA+ Education and Awareness” |
| description | “Promoted Havas University’s ‘Understanding LGBTQIA+’ course. Employees exceeded 85% completion rate.” |
| 2 | |
| country | “Global” |
| name | “The True ID Card” |
| agency | “Buzzman” |
| client | “NYX Professional Makeup” |
| description | “Campaign positioning makeup as a tool for expressing identity, especially for LGBTQIA+ community.” |
| performance | { views: “14.4 million across all platforms”, impressions: “258 million” } |
| 2 | |
| id | “2.3” |
| title | “Wellbeing” |
| havas_minds | |
| launched | 2023 |
| description | “Custom-designed content series educating on the spectrum of mental health. Hosted on Havas University in English, French, Spanish, and Portuguese.” |
| completions | “6,600+” |
| local_initiatives | |
| 0 | |
| country | “France” |
| name | “Première Conversation (First Conversation)” |
| agency | “BETC” |
| partners | |
| 0 | “Heetch” |
| 1 | “Fondation Falret” |
| description | “Psychologists drove Heetch vehicles for one week to provide initial contact for young people on mental health. Drivers trained in active listening.” |
| 1 | |
| country | “Philippines” |
| name | “Mental Health Month” |
| agency | “Havas Ortega” |
| description | “Meditation space, speaker session, film screening, and mental health fair organized for Mental Health Month in October.” |
| 2 | |
| country | “Netherlands” |
| name | “Pop Up Coaching” |
| agency | “Havas Media Netherlands” |
| description | “In-office coaching sessions with an onsite coach each month to support employee mental wellness.” |
| 3 | |
| country | “Germany” |
| name | “Gratitude Wall” |
| agency | “Havas Germany” |
| description | “Wall of Gratitude mural installed during Mental Health Week for employees to share encouraging messages.” |
| 4 | |
| country | “Austria” |
| name | “Havas Village Sports Sessions” |
| agency | “Havas Village Vienna” |
| description | “Discounted personal training sessions every Thursday for employees across business areas and levels.” |
| 3 | |
| id | “2.4” |
| title | “Impact” |
| disability_accessibility | |
| launched_as_focus_area | 2024 |
| global_learning_topics | |
| 0 | “Digital Accessibility Awareness” |
| 1 | “Understanding Disabilities” |
| 2 | “The Power of Neurodiversity” |
| local_initiatives | |
| 0 | |
| country | “Chile” |
| name | “Partnership with Residencia Las Azucenas” |
| description | “Collected and provided winter clothing and quality time for young girls with mental and physical disabilities at a local non-profit.” |
| 1 | |
| country | “UK” |
| name | “Panel: Inclusion and Accessibility in Film, TV and Media” |
| agency | “Havas Adapt” |
| description | “Village-wide panel in partnership with StudioCanal UK on inclusion in the creative industry, neurodiversity, and tailored workplace accommodations.” |
| 2 | |
| country | “France” |
| name | “4th Annual DuoDay” |
| description | “Part of European Disability Employment Week. Paired individuals with disabilities with industry professionals for a day of immersion.” |
| 3 | |
| country | “Global” |
| name | “JBL Quantum Guide Play” |
| agency | “Havas BLKJ” |
| client | “Harman” |
| description | “AI and machine learning software transforming in-game objects into auditory cues to make first-person shooter games accessible to visually impaired players.” |
| 2 | |
| id | “3” |
| title | “Environment” |
| summary | “Environmental strategy based on two priorities: embarking on a decarbonization trajectory and supporting clients in their positive transformation.” |
| subsections | |
| 0 | |
| id | “3.1” |
| title | “Our 2024 Carbon Footprint” |
| methodology | |
| protocol | “GHG Protocol” |
| tool | “Perform (reporting tool)” |
| scope_coverage_percent | 93 |
| employees_covered | 21286 |
| third_party_verifier | “R3 Consulting” |
| emission_factor_sources | |
| 0 | “ADEME Base Carbone” |
| 1 | “GHG Protocol” |
| 2 | “IEA” |
| 3 | “AIB” |
| total_ghg_inventory_tco2e_2024 | 37422 |
| emissions_by_scope | |
| scope_1 | |
| offices_oil_natural_gas | |
| 2018 | 519 |
| 2023 | 522 |
| 2024 | 560 |
| generator_sets | |
| 2018 | null |
| 2023 | 46 |
| 2024 | 2 |
| mobile_sources | |
| 2018 | 1510 |
| 2023 | 1901 |
| 2024 | 1725 |
| refrigerants | |
| 2018 | 2510 |
| 2023 | 116 |
| 2024 | 292 |
| total | |
| 2018 | 4539 |
| 2023 | 2584 |
| 2024 | 2579 |
| change_vs_2023_pct | 0 |
| change_vs_2018_pct | -43 |
| scope_2 | |
| electricity_market_based | |
| 2018 | 7105 |
| 2023 | 3782 |
| 2024 | 2895 |
| electricity_location_based | |
| 2018 | null |
| 2023 | 5990 |
| 2024 | 6167 |
| heating_network | |
| 2018 | 380 |
| 2023 | 516 |
| 2024 | 407 |
| cooling_network | |
| 2018 | null |
| 2023 | 25 |
| 2024 | 39 |
| total_market_based | |
| 2018 | 7485 |
| 2023 | 4323 |
| 2024 | 3341 |
| change_vs_2023_pct | -23 |
| change_vs_2018_pct | -55 |
| total_location_based | |
| 2018 | 380 |
| 2023 | 6530 |
| 2024 | 6613 |
| change_vs_2023_pct | 1 |
| change_vs_2018_pct | 1640 |
| scopes_1_and_2_combined | |
| market_based | |
| 2018 | 12024 |
| 2023 | 6907 |
| 2024 | 5921 |
| change_vs_2023_pct | -14 |
| change_vs_2018_pct | -51 |
| location_based | |
| 2018 | 4919 |
| 2023 | 9115 |
| 2024 | 9193 |
| change_vs_2023_pct | 1 |
| change_vs_2018_pct | 87 |
| scope_3_partial | |
| 3_1_purchases | |
| 2018 | null |
| 2023 | 88 |
| 2024 | 197 |
| 3_2_fixed_assets | |
| 2018 | 17162 |
| 2023 | 4644 |
| 2024 | 5182 |
| 3_3_other_energy | |
| 2018 | 2379 |
| 2023 | 2243 |
| 2024 | 2266 |
| 3_5_waste | |
| 2018 | 64 |
| 2023 | 246 |
| 2024 | 251 |
| 3_6_business_travel | |
| 2018 | 19949 |
| 2023 | 10569 |
| 2024 | 12055 |
| 3_7_employee_commuting | |
| 2018 | 5720 |
| 2023 | 10039 |
| 2024 | 11549 |
| total_partial_scope_3 | |
| 2018 | 45274 |
| 2023 | 27829 |
| 2024 | 31502 |
| change_vs_2023_pct | 13 |
| change_vs_2018_pct | -30 |
| total_scopes_1_2_market_based_and_partial_scope_3 | |
| 2018 | 57298 |
| 2023 | 34736 |
| 2024 | 37422 |
| change_vs_2023_pct | 8 |
| change_vs_2018_pct | -35 |
| 1 | |
| id | “3.2” |
| title | “Embarking on a Decarbonization Trajectory” |
| sbti_commitment | “Havas will commit in 2025 to the Science-Based Targets initiative (SBTi), refining previously set targets to reflect its new independent status following the December 2024 split from Vivendi.” |
| objectives | |
| 0 | |
| target | “Reduce Scopes 1 and 2 GHG emissions by 71%” |
| deadline | 2035 |
| 1 | |
| target | “Use 100% renewable electricity” |
| deadline | 2030 |
| 2 | |
| target | “Reduce business operations emissions by 43%” |
| deadline | 2035 |
| 3 | |
| target | “Involve suppliers in a decarbonization strategy” |
| deadline | 2026 |
| highlights | |
| renewable_electricity_share_2024 | “79%” |
| ghg_reduction_scopes_1_2_market_based_since_2018 | “-51%” |
| supplier_engagement | |
| indirect_suppliers | “Required to adhere to Responsible Purchasing Charter and CSR Clause. Strategic suppliers invited to undergo EcoVadis assessment.” |
| direct_suppliers | “Environmental assessment covers 85% of direct suppliers by emissions in top five operating countries.” |
| suppliers_with_climate_targets_by_end_2024 | “66% of 2023 suppliers by emission” |
| upcoming | “Supplier engagement program launching in 2025 targeting SMEs to calculate carbon emissions and set reduction targets.” |
| charter_update | “Responsible Purchasing Charter updated in 2024. All new suppliers must sign or demonstrate equivalence.” |
| 2 | |
| id | “3.3” |
| title | “Environmental Initiatives Worldwide” |
| initiatives | |
| 0 | |
| country | “Spain” |
| name | “Havas con Valencia” |
| description | “Emergency response to October 2024 Valencia floods. Collected 500+ kg of essential products, donated 50+ Christmas baskets, raised over €14,000. Redirected entire Christmas celebration budget to flood relief.” |
| 1 | |
| country | “France” |
| name | “BETC Kitchen” |
| description | “Corporate restaurant awarded 2 Ecotable stars for reducing high-impact products, minimizing processed foods, offering 59% organic products, and using only seasonal produce.” |
| 2 | |
| country | “China” |
| name | “Books for Veggies” |
| description | “Earth Day initiative. Employees donated used books in exchange for fresh vegetables from local farms, partnering with rural education organizations.” |
| 3 | |
| country | “UK” |
| name | “Climate of Health White Paper” |
| agency | “Havas Lynx” |
| description | “White paper showing how the climate crisis is exacerbating existing health challenges and placing additional burdens on healthcare systems worldwide.” |
| 4 | |
| country | “France” |
| name | “Nature On/Off” |
| type | “Pro bono” |
| agency | “BETC FULLSIX” |
| client | “Engage” |
| description | “Series of 20 AI-generated artworks using Adobe Firefly for the Life! Festival, reimagining iconic classical paintings devoid of nature to raise awareness of biodiversity loss.” |
| 3 | |
| id | “3.4” |
| title | “Supporting Our Clients in Their Positive Transformation” |
| havas_carbon_impact_calculator | |
| launched | “November 2023” |
| deployed_group_wide | “November 2024” |
| description | “Proprietary tool to calculate the carbon footprint of events, media campaigns, and creative campaigns for clients.” |
| methodology_standards | |
| 0 | “GHG Protocol” |
| 1 | “SRI” |
| 2 | “SNPTV” |
| 3 | “LCA” |
| formats_covered | |
| creative_campaigns | |
| 0 | “Live action shoots” |
| 1 | “Radio spots” |
| 2 | “Photo shoots” |
| 3 | “Print ads” |
| 4 | “Web developments” |
| 5 | “Client events” |
| media_planning | |
| 0 | “Press” |
| 1 | “OOH” |
| 2 | “DOOH” |
| 3 | “TV/replay” |
| 4 | “Radio” |
| 5 | “Digital” |
| 6 | “Cinema” |
| 7 | “SMS/email” |
| 8 | “Leaflets” |
| 9 | “Banners” |
| 2024_stats | |
| campaigns_measured | “400+” |
| projects_measured | “1,200+” |
| clients_served | “150+” |
| client_testimonials | |
| 0 | |
| quote | “Once it is measured, we can no longer ignore it.” |
| author | “Aurélien Pernot” |
| role | “Brand and Advertising Manager” |
| company | “EDF” |
| 1 | |
| quote | “Thanks to Havas, we reduced by half the impact of the Paralympics campaign.” |
| author | “Anne Imbert” |
| role | “EVP Brand, Advertising and Sponsorship Director” |
| company | “Orange” |
| axa_net_zero_school | |
| description | “Net Zero School courses in partnership with AXA, available through Havas University. Dedicated to 200 senior client-facing professionals.” |
| sectors_covered | |
| 0 | “Agri Food” |
| 1 | “Energy” |
| 2 | “Chemicals” |
| 3 | “Health” |
| 4 | “Textile” |
| 5 | “Oil & Gas” |
| 6 | “Road Transport” |
| 7 | “Aviation” |
| testimonial | |
| quote | “The AXA Net Zero School training program addresses our needs for understanding our clients’ challenges in their net zero transition and opportunities for us to hold meaningful conversations with clear information and practical guidance.” |
| author | “Tony Mattson” |
| role | “Global Strategy Partner, Havas Creative Network and Head of Impact, Havas Media Network UK” |
| 3 | |
| id | “4” |
| title | “Responsible Communication” |
| ambitions | |
| 0 | “Put our expertise at the service of the public interest” |
| 1 | “Promote new narratives about responsible lifestyles and consumption” |
| 2 | “Give prominence to campaigns that raise public awareness of societal issues and the ecological transition” |
| 3 | “Fight stereotypes in our work” |
| subsections | |
| 0 | |
| id | “4.1” |
| title | “Positively Impacting Society” |
| act_together_training | |
| description | “Mandatory CSR training for all talents. Covers climate change, new economies, responsible communication, anti-greenwashing, and the CSR strategy.” |
| completions | 17662 |
| total_all_time_completions | 26472 |
| initiatives | |
| 0 | |
| country | “France” |
| name | “Sustainable Spots” |
| agency | “BETC” |
| description | “Monthly video format giving BETC talents a platform to share their positive impact contributions across messaging, production, activation, and pro bono work.” |
| 1 | |
| country | “France / UK / Ireland” |
| name | “Havas GenUs” |
| description | “Network of expert communicators combining strategic consulting, creative consulting, data optimization, and consumer research to support companies in model transformation and responsible communication. Established in UK and Ireland since 2022, expanded to France in 2024.” |
| 2 | |
| country | “France” |
| name | “Meaningful Brands Report 2024: The Rise of the Changemakers” |
| description | “Annual study conducted with YouGov. Surveyed 156,000+ people across 24 markets and 2,600+ brands. Found that brand social commitment accounts for around one-third of purchasing decisions in China, the US, and France.” |
| 3 | |
| country | “UK” |
| name | “Sustainable Innovation Programme” |
| agency | “Havas UK” |
| description | “Proprietary skills training series for clients covering climate crisis, advertising emissions measurement, low-carbon campaign principles, and behavior change communications.” |
| testimonial | |
| quote | “Our work with Havas Media on the Sustainable Innovation Programme, to understand and reduce the carbon emissions from our paid media activities, is so important.” |
| author | “Nicki Brown” |
| role | “Director of Media, BBC” |
| 1 | |
| id | “4.2” |
| title | “Creating New Imaginaries” |
| awards_sustainable_category_2024 | 159 |
| campaigns | |
| 0 | |
| name | “The Gender Discount” |
| agency | “BETC Havas São Paulo” |
| client | “Santander Bank” |
| country | “Brazil” |
| description | “Addressed the 21% gender pay gap in Brazil by offering women a 21% discount on bank services, sparking mainstream media debate on wage inequality.” |
| 1 | |
| name | “The Big Shakeup” |
| type | “Pro bono” |
| agency | “Havas Germany” |
| client | “Aktion Deutschland Hilft” |
| description | “Synchronized guerrilla media campaign on the first anniversary of the Syria/Turkey earthquakes, shaking Germany’s entire media landscape simultaneously to generate donations.” |
| 2 | |
| name | “Airquity” |
| agency | “Lynx UK” |
| client | “Earswitch” |
| description | “Innovative core oximeter recording medical-grade and racially inclusive health metrics from the inner ear canal, addressing inaccurate pulse oximeter readings for people with darker skin.” |
| 3 | |
| name | “Eva Saga” |
| agency | “BETC” |
| client | “EDF” |
| description | “Four-year campaign encouraging reduced energy consumption, low-carbon electricity use, and environmentally virtuous behaviors while promoting inclusivity.” |
| 4 | |
| name | “Des Histoires pour Noël (Stories for Christmas)” |
| type | “Pro bono” |
| agency | “Havas Paris Social” |
| client | “Label Emmaüs” |
| description | “AI-driven tool creating compelling origin stories for second-hand items on sale, reversing a 20% decline in visits to the solidarity platform.” |
| 2 | |
| id | “4.3” |
| title | “Putting Creativity at the Service of Great Causes” |
| stats | |
| talents_in_solidarity_actions | 1177 |
| pro_bono_campaigns | 171 |
| campaigns | |
| 0 | |
| name | “Face Un-Recognition” |
| agency | “Republica Havas” |
| client | “ALMA” |
| country | “Argentina” |
| description | “Alzheimer’s awareness campaign replacing soccer player ‘Uvita’ Fernández with a look-alike on social media for a week, conveying the concept of facial confusion experienced by dementia patients. Reached hundreds of thousands of Defensa y Justicia fans and TNT Sports followers.” |
| 1 | |
| name | “Pasta Libera Tutti (Pasta Liberates All)” |
| agency | “Havas PR Milan” |
| client | “Il Tortellante” |
| country | “Italy” |
| description | “Pro-bono press and social media support since 2023 for a therapeutic lab where autistic teenagers learn to make fresh pasta as a path to independence.” |
| 2 | |
| name | “M’endors Pas (Don’t Put Me Under)” |
| agency | “Havas Paris” |
| client | “Not In My Glass” |
| country | “France” |
| awards_2024 | 44 |
| description | “Campaign launched to raise awareness of chemical submission, supporting the #MendorsPas movement by Caroline Darian. Gained prominence during the Gisèle Pélicot/Mazan rape trial in 2024. Led to a government mission on chemical submission.” |
| 3 | |
| name | “The Donation Map” |
| agency | “Havas Play” |
| client | “UNITED24” |
| country | “Ukraine” |
| description | “Fortnite map representing Independence Square in Kyiv where gamers’ playtime generated funds to rebuild a hospital in Ukraine. Multi-channel campaign extended reach beyond the gaming audience.” |
| 4 | |
| id | “5” |
| title | “Ethics and Anti-Corruption” |
| policy | “Zero-tolerance approach to corruption in every form, in both internal and external relationships. Business conducted in compliance with local and international regulations and the UN Global Compact.” |
| frameworks | |
| 0 | |
| name | “Anti-Corruption Code” |
| description | “Foundation of the group’s anti-corruption policy. Applies to all employees in every country. Translated into 24 languages. Incorporated into Internal Regulations and available on the Havas website and intranet.” |
| 1 | |
| name | “Code of Ethics” |
| description | “Aligned to the UN Global Compact’s 10 principles (human rights, labour law, environment, anti-corruption). Provided to all agencies and to all new recruits at induction. Available on the Havas website and intranet.” |
| subsections | |
| 0 | |
| id | “5.1” |
| title | “Training” |
| modules | |
| 0 | |
| name | “Anti-Corruption” |
| description | “Compulsory e-learning module covering at-risk behavior and anti-corruption policy rules. Minimum requirement for all employees, especially on onboarding.” |
| completion_rate_2024 | “92%” |
| completion_rate_2023 | “91%” |
| 1 | |
| name | “Anti-Harassment” |
| description | “Training reinforcing zero-tolerance policy for psychological and sexual harassment. Supplemented by communication campaigns and enhanced whistleblowing procedures.” |
| completion_rate_2024 | “90%” |
| completion_rate_2023 | “87%” |
| 2 | |
| name | “Duty of Vigilance” |
| description | “Deployed by the Compliance Department to strengthen the group’s vigilance program.” |
| completion_rate_2024 | “90%” |
| completion_rate_2023 | “88%” |
| third_party_assessment | “Third parties assessed using risk-based maps covering third-party category, revenue generated, and location. Separate policies set for each business segment.” |
| compliance_clauses | “All business partners informed of anti-corruption commitments before engagement. Contracts include both an anti-corruption clause and a vigilance clause.” |
| whistleblowing | |
| description | “Platform available to all Havas group employees and third parties. Guarantees strict confidentiality of whistleblower identity, persons named, and all documents gathered.” |
| contact | “[email protected]” |
| contacts | |
| global_chief_csr_officer | |
| name | “Stéphanie Bertrand-Tassilly” |
| “[email protected]” | |
| global_csr_coordinator | |
| name | “Margot Ledun” |
| “[email protected]” | |
| sustainability_information_manager | |
| name | “Pedro Mendes” |
| “[email protected]” | |
| website | “https://www.havas.com/sustainability/“ |
| “https://www.linkedin.com/company/havas/“ | |
| headquarters | |
| address | “29-30 quai de Dion Bouton” |
| postcode | “92800” |
| city | “Puteaux” |
| country | “France” |
| website | “www.havas.com” |
Havas CSR Report 2024
Test
Test