Coca-Cola Europacific Partners | Conran Design Group

While you might not be familiar with Coca-Cola Europacific Partners (CCEP), chances are you know – and regularly use – their products. You might even have popped to your local shop to buy one today. Operating across markets like Europe, Australia, the Pacific and Southeast Asia, CCEP needed a world-class website that would make it refreshingly easy for their diverse audiences to interact and do business with them.

Challenge

Following expansion in the Philippines and an anticipated influx of new site visitors, Coca-Cola Europacific Partners (CCEP) needed a refreshed corporate website. The bottling giant was looking for a progressive and future-ready site that offered an improved user experience (UX), as well as an intuitive navigation and greater opportunity for interactivity. The site also needed to incorporate the brand’s new visual identity and innovative ethos, all while putting web accessibility front and centre.

Solution

To create a website that felt dynamic, intuitive and engaging, we explored how emerging digital designs trends could play a part. Our aim was to bring the factory experience – so integral to what CCEP does – to life through design language and motion, and to think creatively about how layouts could mirror the seamless, structured flow of the factory process.

To do this, we introduced flexible module sets and testimonial sliders to allow CCEP to publish a wide range of content, with bento box grids and interactive flip cards designed to drive audience engagement and enhance storytelling. A sticky side-tab system helped reduce scroll fatigue while keeping content feeling rich and maximising the opportunity for streamlined storytelling.

From an accessibility point of view, the new site complies with AA-level WCAG standards (Web Content Accessibility Guidelines), ensuring a more inclusive experience, with optimised read lengths, audio articles, captioning and simplified keyboard navigation. A new ‘UserWay’ plug-in further enhances accessibility, supporting users with vision impairments, dyslexia and other needs.

Impact

The new website has driven significant user uplift, particularly around how audiences are engaging with the site and specific pages of content.

Active engagement has jumped significantly: there’s been a shift from passive conversions in 2024 (downloads) to more active conversions in 2025 (form submissions and contact enquiries). Highlights include: