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Perspectives.

Insights with depth.

The latest Conran thinking on the issues facing brands today, with a closer look at where there’s opportunity to drive real commercial advantage through exceptional branding and communications.

Featured Perspective header list

Why corporate brand investment is a missed trick in pharma

Global CEO Thom Newton on why corporate brand is the jewel in the crown for pharma companies seeking long-term competitive advantage.
  • Healthcare
  • Strategy
  • Design
  • Visual identity
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Perspective Sept Assets4
  •   Strategy
  •   Design
  •   Packaging

Q+A: Geet Nazir, Managing Partner, Mumbai
double down on corporate brand3
  •   Strategy
  •   Design

Why 2023 is the year to double down on corporate brand
QA Jonathan Finer4
  •   Strategy
  •   Naming

Q+A: Jonathan Finer, Strategy Director
purpose article update
  •   Strategy
  •   Communications

The need for collective solutions in difficult times
Keep an eye on your brands blueprint
  •   Visual identity

Keep an eye on your brand’s blueprint
Q+A Covers Karen3
  •   Reporting
  •   Stakeholder engagement

Q+A: Karen Almeida, Head of Reporting
Digital reporting never stop evolving
  •   Financial services
  •   Reporting
  •   Digital

Digital reporting: never stop evolving
MicrosoftTeams image 2
  •   Strategy
  •   Research and insight

Q+A: Tim Parker, Brand Strategy Director
Hero Placeholder
  •   Visual identity
  •   Digital

Why brand experience matters more in a digital age
kill the swoop
  •   Healthcare
  •   Design

Why it's time to kill the swoop
Move beyond the functional
  •   Strategy
  •   Design

Move beyond the functional to embrace the emotional
MicrosoftTeams image 17
  •   Strategy
  •   Communications

Q+A: Kirstie David, Strategy Director
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