Visual identity systems | Verbal identity | Naming | Motion & sonic identity | UI/UX & design systems | Pack design | Brand guardianship
At Conran Design Group, we use thoughtful design to create brand identities that inspire progress.
We believe that thoughtful design is central to brand success. As a global brand and design agency, our approach is thoughtful, strategic, empathetic and inclusive: we create brand identities and experiences that are culturally resonant and grounded in what makes a business distinct and memorable.
Great branding and design celebrates and elevates the intuitive, the human, the accessible and the iconic. It inspires an emotional response and drives stronger cultural associations. It helps define easy-to-navigate user journeys. It gives audiences a reason to believe.
To achieve this, every creative and design decision needs to be grounded in strategic thinking – whether we’re looking at visual identity systems or digital experiences. As an agency, we’re also committed to exploring the principles of conscious design throughout the brand experience. Design to move the dial, design to inspire progress.
“Not only is our new brand identity beautiful, but it feels right because it is a beautiful nod to our French-ness and the local cultures that we love.”
Nicolas Gronier,
Vice President Global Marketing, Sofitel
“Our brand refresh has delivered clarity, momentum and aligned the business around a compelling proposition. The scalable visual identity system has empowered our marketing team to implement efficiently in an ownable way. Most importantly it has clarified the distinctive value we offer to customers.”
Sarah Baker,
CMO of Bank of London
“Our new identity reinforces our difference. It ensures we are treating our brand as a powerful, meaningful business asset and capitalising on our integrated approach to deliver seamless communications strategies that exceed our clients’ expectations.”
