CO2

Click here to switch on carbon saver mode. It reduces the carbon output of our website by dimming bright colours and switching off things like animations. You won’t get the full experience of our work, but you will get to feel good about saving carbon. And if you do want to see a video or image in all its glory, you can switch carbon saver mode off here.

Sofitel

Reinventing a luxury hospitality icon.

  • Activation
  • Messaging
  • Motion
  • Positioning
  • Visual identity
Sofitel logo with smokey drink

Sofitel was a hospitality brand that had lost its way. As the only French luxury hotel chain with hotels across every continent, it’s known for delivering world-class guest experiences at iconic global destinations. But when it began losing ground to competitors, it was clear that a reinvention was needed.

Read More
Sofitel- phone screen
Sofitel- man wearing apron
Sofitel- promotional visual
Sofitel- Glow promotional visual
Sofitel Laptop Screen showing website
Sofitel packaging on bedsheets
Sofitel woman holding phone screen
Sofitel Assets Billboard
Sofitel Editorial Book
Sofitel Logo
The identity for Sofitel’s most iconic and luxury resorts were included in the brand refresh, receiving refinements to every part of the look and feel. Sofitel Legend locations now more closely align to the Sofitel master brand while retaining a unique balance of characteristics for a subtle differentiation.
Sofitel different logos
Sofitel- laptop screen

You may also like

See more
Reckitt logo
Reckitt
  • Activation
  • Brand strategy
  • Visual identity
See more
Havas logo with shadowed hand
Havas
  • Activation
  • Brand architecture​
  • Brand strategy
  • Visual identity
See more
Pluxee logo with little girl jumping
Pluxee
  • Activation
  • Brand strategy
  • Motion
  • Visual identity