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Sofitel

Reinventing a luxury hospitality icon.

  • Activation
  • Messaging
  • Motion
  • Positioning
  • Visual identity
Sofitel logo with smokey drink

Sofitel was a hospitality brand that had lost its way. As the only French luxury hotel chain with hotels across every continent, it’s known for delivering world-class guest experiences at iconic global destinations. But when it began losing ground to competitors, it was clear that a reinvention was needed.

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Sofitel tablet screen on desk
Sofitel- phone screen
Sofitel- man wearing apron
Sofitel- promotional visual
Sofitel Where life lives
Sofitel- Glow promotional visual
Sofitel Laptop Screen showing website
Sofitel packaging on bedsheets
Sofitel woman holding phone screen
Sofitel Assets Billboard
Sofitel Editorial Book
Sofitel Logo
The identity for Sofitel’s most iconic and luxury resorts were included in the brand refresh, receiving refinements to every part of the look and feel. Sofitel Legend locations now more closely align to the Sofitel master brand while retaining a unique balance of characteristics for a subtle differentiation.
Sofitel Where legends begin promotional visual
Sofitel different logos
Sofitel- laptop screen

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