As one of only six clearing banks in the UK, Bank of London is on a mission to deliver secure and innovative financial solutions for its clients. But to create distance between itself and more established competitors, it needed a new brand proposition and visual identity – one that would instil trust, eliminate complexity and convey an ambition to rethink the way modern banking is done. Inspired by the concept of the cornerstone – a metaphor for strength, security and innovation – this is how we did it.