Reckitt
A rebrand with purpose.
- Activation
- Brand strategy
- Visual identity
![Reckitt logo with aurora borealis](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/01-reckitt-logo-1376x737.jpg)
Having announced its purpose-led strategy for sustainable growth, multinational consumer goods business RB – home to household names like Dettol, Durex, Vanish and Nurofen – needed to reimagine and relaunch its corporate brand under the new name ‘Reckitt’. This is a story of purpose-led brand transformation delivered at breakneck speed for one of the world’s leading consumer goods companies.
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![Reckitt- phone screen](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/cdg_case-study_reckitt-assets_014-680x680.jpg)
![Reckitt billboard](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/cdg_case-study_reckitt-assets_015-1376x774.jpg)
![Reckitt- two women smiling getting ready in a room](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/cdg_case-study_reckitt-assets_018-1-1376x774.jpg)
![Reckitt- person filling up water bottle](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/08-logo-on-water-bottle-680x680.jpg)
![Reckitt font example](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/cdg_case-study_reckitt-assets_0111-1376x710.jpg)
![Reckitt monolith](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/10-reckitt-logo-on-sign-1376x773.jpg)
![Reckitt signage](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/11-icon-on-lightbox-680x680.jpg)
![Reckitt - signage](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/cdg_case-study_reckitt-assets_0114-680x680.jpg)
![Reckitt- interior hallway](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/13-history-of-reckitt-1376x918.jpg)
![Reckitt- compilation of visuals](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/14-screen-examples-1376x774.jpg)
![Reckitt- woman holding a dog with dettol in the background](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/15-detol-photo-680x680.jpg)
![Reckitt- dettol bottle](https://www.conrandesigngroup.com/wp-content/uploads/2024/02/16-detol-on-logo-680x680.jpg)