Brand Strategy.
Research & insight | Purpose, vision & mission | Proposition | Brand architecture & portfolio strategy | Positioning & messaging | Values & personality | Employer brand | Digital transformation strategy
At Conran Design Group, we see brand strategy as a conversation shaped by curiosity, creativity and insight.
A conversation that leads to a clear and inspiring direction. We believe that strategic thinking should be thoughtful, and should balance intellect and imagination to draw people even closer to your brand.
Our team of brand strategists and consultants helps businesses use brand as a tool for growth and a way to drive competitive advantage. Grounded in quantitative and qualitative insight, our approach balances logic and intuition to shape the way brands show up and communicate with their audiences. From defining a digital proposition and restructuring a brand portfolio to crafting messaging that resonates, our team provide the strategies and direction needed to move your brand forward.
What our clients say
“Pluxee is a new digital, optimistic and innovative brand that embodies our vision and our strong ambitions in a growing market. With this new brand, we stand out for who we are. Our stronger identity will be a key differentiator for our clients and partners and to attract new talents, particularly in digital.”
Aurélien Sonet,
CEO, Pluxee
“Our new brand is a much bolder and more compelling expression of our position as a leading investor in life sciences, cleantech and deeptech, and will play a key role in driving competitive advantage in the market. Conran Design Group did a superb job.”
Liz Vaughan-Adams,
Director of Communications, IP Group
“Conran Design Group created a brand that reflected our multi-modal operations and global reach in a differentiated way – and gave us a name that speaks to our ability to connect people and places. Crucially, they put distance between our corporate and consumer-facing National Express brand.”
Ignacio Garat,
CEO, Mobico Group