Click here to switch on carbon saver mode. It reduces the carbon output of our website by dimming bright colours and switching off things like animations. You won’t get the full experience of our work, but you will get to feel good about saving carbon. And if you do want to see a video or image in all its glory, you can switch carbon saver mode off here.


A beauty brand that blends two worlds.

  • Brand strategy
  • Naming
  • Pack design
  • Visual identity
hyphen cosmetic bottles
Hyphen logo on a succulent

When Indian actress Kriti Sanon joined forces with PEP Technologies to launch a new skincare brand, she wanted to fill a gap in the market. This celebrity-endorsed beauty range needed to be both affordable and effective – and appeal to a wide customer base across India. Here’s how we created the award-winning Hyphen skincare brand.

Read More
hyphen cosmetic bottles
nature and science digital advert for hyphen
Hyphen - Compilation of Kriti Sanon images
woman looking at the camera
Hyphen woman looking down
Hyphen merchandise including pins and a tote bag
Phone screen with hyphen cosmetic bottles
Hyphen billboard saying you glow girl!

You may also like

See more
Cdg Network Website Sofitelcover Option1 2823X1338Px
  • Activation
  • Messaging
  • Motion
  • Positioning
  • Visual identity
See more
peugeot- a woman looking through the window
  • Branded environments
  • Motion
  • Signature experiences​
  • Visual identity
See more
McDonald's logo on sesame bun
  • Branded environments