Hyphen
A beauty brand that blends two worlds.
- Brand strategy
- Naming
- Pack design
- Visual identity
![hyphen cosmetic bottles](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_02-1-1376x774.jpg)
![Hyphen logo on a succulent](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_022-1-1376x774.jpg)
When Indian actress Kriti Sanon joined forces with PEP Technologies to launch a new skincare brand, she wanted to fill a gap in the market. This celebrity-endorsed beauty range needed to be both affordable and effective – and appeal to a wide customer base across India. Here’s how we created the award-winning Hyphen skincare brand.
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![hyphen cosmetic bottles](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_023-1-680x825.jpg)
![nature and science digital advert for hyphen](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_024-2-680x825.jpg)
![Hyphen - Compilation of Kriti Sanon images](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_025-1376x774.jpg)
![woman looking at the camera](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_027-1-680x680.jpg)
![Hyphen woman looking down](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_028-1-680x680.jpg)
![Hyphen merchandise including pins and a tote bag](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_0211-1-1376x774.jpg)
![Phone screen with hyphen cosmetic bottles](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_0210-2-1376x774.jpg)
![Hyphen billboard saying you glow girl!](https://www.conrandesigngroup.com/wp-content/uploads/2024/03/cdg_case-study_hyphen-assets_0212-1-1376x774.jpg)