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Hyphen

A beauty brand that blends two worlds.

  • Brand strategy
  • Naming
  • Pack design
  • Visual identity
hyphen cosmetic bottles
Hyphen logo on a succulent

When Indian actress Kriti Sanon joined forces with PEP Technologies to launch a new skincare brand, she wanted to fill a gap in the market. This celebrity-endorsed beauty range needed to be both affordable and effective – and appeal to a wide customer base across India. Here’s how we created the award-winning Hyphen skincare brand.

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hyphen cosmetic bottles
nature and science digital advert for hyphen
Hyphen - Compilation of Kriti Sanon images
woman looking at the camera
Hyphen woman looking down
Hyphen merchandise including pins and a tote bag
Phone screen with hyphen cosmetic bottles
Hyphen billboard saying you glow girl!

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