Clario
Reimagining personal cybersecurity.
Today we do almost everything online, from working to shopping and managing our money. The security risks have increased exponentially, but the cybersecurity market has failed to keep pace with this rapid transformation, resulting in complexity and anxiety for consumers.
Clario empowers people to take control of their digital lives. We developed their new name, positioning and brand. With a simple, accessible and human solution that challenges the sector’s conventions, our work has profoundly impacted their business, accelerating their transformation and growth.
SERVICES:
01. Naming and brand strategy
02. Visual identity
03. User interface design
Our work with Clario
01. Naming and brand strategy
02. Visual identity
03. User interface design
Using advanced insights, we defined our target audience persona to help focus the product development, R&D and marketing activities towards a single demographic. Next, through a robust naming process we developed and trademarked the new name, Clario. We then defined the brand model, articulating the vision, mission, values and proposition that underpin the brand and drive each interaction with every stakeholder.
Our work with Clario
01. Naming and brand strategy
02. Visual identity
03. User interface design
Having drafted the brand’s core elements, we developed their visual identity. Built around the positioning of ‘It’s our human right. Let’s go together’, the simple and accessible identity system gives Clario positive standout against their generic competitors. We also created in-depth guidelines to explain the brand and provide implementation guidance, ensuring consistency and lasting impact.
Our work with Clario
01. Naming and brand strategy
02. Visual identity
03. User interface design
In close collaboration with Clario’s digital design and development teams, we developed a product experience that lives up to their brand promise. Our interface solution is designed to consider the audience’s attitudes and behaviours throughout, and deliver a highly human-centred user experience.
