Our work with Evelyn Partners
01. Visual identity
02. Design language
03. Activation and guidelines
Expression of Evelyn Partners' visual identity was key, and we brought the new brand to life across multiple touchpoints, from print and social media ads to brochures, factsheets, flyers and presentation templates.
A comprehensive set of brand guidelines was created to ensure the Evelyn team could apply its new brand consistently, while allowing for flexibility across different touchpoints. Covering everything from logo, graphic system and colour palette to typography, photography and iconography, it acted as a tool to inspire its people and share how the brand wanted its purpose and values to be expressed across every interaction with clients.