Gaviscon
Uncovering an everyday hero.
Modern lifestyles often mean more heartburn, and symptoms of heartburn have increased by 50% across the world in the last decade. Iconic relief brand Gaviscon offers a solution that is completely unique and has been helping sufferers since the 1960s.
In partnership with Havas London we were invited to bring Gaviscon's new brand position to life, giving those who suffer, the freedom to ‘taste life without hesitation’.
SERVICES:
01. Design principles
02. Visual identity
03. Guidelines and activation
Our work with Gaviscon
01. Design principles
02. Visual identity
03. Guidelines and activation
A set of strategic design principles were established in order for us to create a refreshed and confident new 'brand world' for Gaviscon. Not a single brand element was left untouched.
Our work with Gaviscon
01. Design principles
02. Visual identity
03. Guidelines and activation
We created a completely new logo and bespoke typeface, aptly named ‘Gavisans’, in order to reinforce Gaviscon as an approachable and reassuring everyday hero. The iconic ‘Gav the fireman’ has been brought into the 21st century for use primarily in comms.
Our work with Gaviscon
01. Design principles
02. Visual identity
03. Guidelines and activation
The integration between Conran Design Group and Havas London has resulted in a Brand World that enables comms and branding to live together. The new brand principles allow the quirky and playful nature of the brand to thrive in advertising, whilst being carefully underpinned by a brand framework that promotes confidence and trust. Gaviscon can now be bold and engaging for the consumer, breathing new life into a fairly untouched part of the Reckitt portfolio.
