Our work with Mobico Group
02. Visual identity
03. Website design
04. Activation and guidelines
The brand’s new visual identity was built upon the idea of connections between people and places, positioning Mobico as an enabler, operating at the heart of the communities it serves. The logotype and visual identity feel interactive, innovative and diverse, and clearly support Mobico’s ambitions to shape a brighter, greener future for multi-modal transport.
The logo, the brand’s most important visual asset, was redesigned to symbolise connectivity, while new colours were inspired by both urban and rural environments. Foundational teal and grey are offset with bright green and orange, adding energy and positivity to the palette and symbolising Mobico’s commitment to a sustainable future.
A new graphic system was introduced to complement the symbol and logo itself, with simple, abstract shapes reminiscent of roads and streets used to reflect Mobico’s role in connecting people and places.