Railsbank
Transforming financial experiences.
Today’s consumers demand experiences that are intuitive, meaningful and trustworthy. Railsbank are rethinking how the world can go beyond financial transactions. Their unique platform enables brands, products and service providers to co-create embedded financial experiences that are accessible to all.
We partnered with them to rebrand their business and avoid Fintech and legacy finance conventions. Our ambition was to establish Railsbank as a confident new category leader, standing apart from their competitors in a highly competitive, fast-moving sector.
SERVICES:
01. Visual identity
02. Event design
03. Website and activation
Our work with Railsbank
01. Visual identity
02. Event design
03. Website and activation
We created a vibrant, positive and agile visual identity that reflects Railsbank’s personality and responsiveness to its customers’ needs. The new logo embodies confidence, simplicity and trust, with their bold colour palette ensuring ownability within their category.
The photography focuses on positive consumer outcomes, while the ‘energy lines’ graphic device demonstrates the seamless integration of financial experiences into people’s lives.
Our work with Railsbank
01. Visual identity
02. Event design
03. Website and activation
The brand was unveiled at a successful launch event during the renowned Web Summit show in Lisbon. We applied Railsbank’s new branding to their dedicated event stand and dramatically brought to life the dynamic energy lines within their moving image elements.
Our work with Railsbank
01. Visual identity
02. Event design
03. Website and activation
To support the activation we developed a brand toolkit encompassing all the components and guidance to launch the new brand across multiple channels. The resulting brand establishes Railsbank’s powerful credentials as a dynamic and straight-talking partner, pushing boundaries and creating more intuitive financial experiences for customers worldwide.
