Zydus
Enabling a fundamental transformation
After a journey of growth spanning 27 years as Cadila Healthcare Limited and the Zydus Group, Zydus was seeking to evolve the brand in line with their ambitious growth plans - transforming from an Indian pharmaceutical company to a global life sciences company of reckoning.
Hence there was a need for a new brand identity that supported their ambitions, reflected their evolution, and helped them standout in a fiercely competitive market - a new identity that balanced their rich legacy with their aspiration for tomorrow.
Our work with Zydus
01. Brand strategy
02. Visual identity
03. Activation and guidelines
Zydus as a company is focused on innovating to meet the unmet healthcare needs of the world. So, we worked towards an identity that went beyond just medicines, vaccines, therapies, or pharmaceuticals. An identity that was centered around a core human purpose and provided a confluence of empathy with innovation.
Our work with Zydus
01. Brand strategy
02. Visual identity
03. Activation and guidelines
The new logo is a stylized visualization of two hearts with ‘us’ at the core. The brand colours are vibrant and rich in meaning. Emphasizing that everything they do is about ‘Us’. An inclusive community of employees, patients, caregivers, partners, customers, investors and stakeholders. The new ideology combines empathy and dynamism. This is brought to life through a new visual identity that delivers a future ready brand transformation, positioning Zydus as a more path-breaking, inclusive, patient-centric, dynamic, global organization.
Our work with Zydus
01. Brand strategy
02. Visual identity
03. Activation and guidelines
We developed a meaningful visual language along with a guiding system where the brand elements based on the pillars of innovation and empathy come together. They showcase the world through the lens of Zydus while also demonstrating the far reaching impact the organization has on people’s lives.
