• Alliance IS
  • Activation
  • Brand strategy
  • Visual identity

  When Waters decided to launch a new product – the Alliance iS – in 2022, it needed a brand that would reinforce its leading position in the liquid chromatography (LC) category. The new brand needed to be bold and differentiated, convey the product’s key benefits to scientists and lab operators, and work within the wider framework of the soon-to-be-updated Waters corporate identity.
• Bank of London See More
• Bicester Motion See More
• Bunzl
  • Annual reporting
  • Content creation & management​
  • Digital experience
  • UI
  • UX

  Without knowing it, many people use a Bunzl product every day of their lives. And for more than 20 years, we’ve helped the FTSE-100 multinational distributor communicate its strong performance, compelling investment case and sustainability leadership across Bunzl’s corporate report and website.

  
• Cancer Research UK
  • Activation
  • Motion

  Cancer Research UK was looking for a strategic design partner to bring its brand to life across key touchpoints for different audiences: people with cancer, their friends and families, volunteers, philanthropists, employees, supporters and researchers. This was about amplifying CRUK’s impact through purposeful brand activation – and spotlighting science and humanity in the process.
• Capri-Sun See More
• Clario
  • Brand strategy
  • Naming
  • UI
  • Visual identity

  Our work with Clario, a brand that empowers people to take control of their digital lives, was all about reimagining personal cybersecurity. We were asked to develop a new name, positioning and brand to support them in reaching the next phase of development. With a simple, accessible and human solution that challenges sector conventions, our work has had a profound impact on the business and accelerated its transformation and growth.
• ClearCorrect
  • Activation
  • Brand strategy
  • Visual identity

  When Straumann Group acquired ClearCorrect in 2017, there was a disconnect between the existing ClearCorrect brand and its true capabilities and ambitions. As well as a new visual identity, ClearCorrect needed to address this disconnect and boost credibility among its primary B2B audience: orthodontists. The new brand projects sophistication and authority, reflecting its improved offer while also feeling accessible to consumers. ClearCorrect reported a 16% increase in B2B customers and a 20% increase in new customer cases following the rebrand; brand awareness among surveyed orthodontists and GPs rose to 100%, up from 71% in 2022.

  

  

  

  

• Coca-Cola Europacific Partners See More
• Cognigram
  • Activation
  • Brand strategy
  • Pack design

  Global pharma business Eisai needed a bright, approachable identity for its new cognitive assessment tool, Cognigram. The brand’s personality – friendly, purposeful and honest – is brought to life through portrait photography and illustrations, highlighting the vital roles of its caring communities and effectively bridging the gap between clinical and consumer worlds. The Cognigram brand was honoured at the Graphic Design USA’s Health + Wellness Design Awards in 2024.

  

  

• Cow & Gate
  • Activation
  • Brand strategy
  • Pack design

  We partnered with Cow & Gate, the UK’s largest baby feeding brand, to refresh and modernise its core identity and better reflect its manifesto on modern parenthood. The resulting identity and packaging feels engaging and authentic; it reflects Cow & Gate’s personality in a playful and empathetic way and appeals to the next generation of parents as a result.
• De Beers Group
  • Sustainability reporting

  De Beers Group, the world’s leading diamond company, is known for its expertise in diamond exploration, mining, grading, marketing and retail. As a Group, it’s committed to protecting the natural world and pioneering solutions that ensure its diamonds are both responsibly and ethically sourced. We’ve worked with De Beers for several years on its sustainability reporting, helping the Group communicate and evidence its ‘Building Forever’ commitment – which includes 12 ambitious sustainability goals – and align its content and data to global ESG reporting frameworks, like GRI.

  

  

• Evelyn Partners
  • Activation
  • Visual identity

  Following the merger of Tilney and Smith & Williamson, wealth management firm Evelyn Partners partnered with us to develop a new brand and identity that would speak to its new name, values and rearticulated purpose. This was about harnessing the power of brand to propel a heritage company with big ambitions into a bright future.

  

  

• Freshfields
  • Brand guardianship​
  • Brand strategy
  • Content creation & management​
  • Digital experience
  • Visual identity

  Freshfields is known for helping the world’s leading organisations solve their most complex legal challenges. As its brand guardian, our role is to help protect and grow Freshfields’ international reputation. By delivering brand effectiveness and design excellence alongside operational advantage, we help guarantee Freshfields’ brand integrity and maximise its global impact across every touchpoint.

  

  

• Gaviscon
  • Activation
  • Visual identity

  Modern lifestyles often mean more heartburn, and symptoms of heartburn have increased by 50% across the world in the last decade. Iconic brand Gaviscon offers a solution that is completely unique and has been helping sufferers since the 1960s. In partnership with Havas London, we were invited to bring Gaviscon’s new brand position to life, giving those who suffer the freedom to ‘taste life without hesitation’.
• Havas See More
• HAYVN
  • Activation
  • UI
  • Visual identity

  In the congested world of digital currency, HAYVN wanted to create a digital-first trading platform that would provide reassurance and security to global financial institutions and high-net worth individuals. We created a brand identity that captures the virtual nature of digital currency, speaks to the growth of a global trading community and resonates with those working in the finance and technology sectors.

  

• Hikma
  • Annual reporting
  • Sustainability reporting

  Hikma, a FTSE-100 pharmaceutical company, is committed to putting better health within reach, every day. Its sustainability report uses the Group’s ‘Acting responsibly’ framework to show how the business is delivering on its purpose. Using a range of case studies, it combines rich storytelling with data-driven insights, including disclosure using the GRI and SASB reporting frameworks, and alignment with the UN Sustainable Development Goals.

  

  

• Hyphen See More
• IP Group
  • Activation
  • Brand architecture​
  • Brand strategy
  • Digital experience
  • Visual identity

  IP Group regularly invests in companies achieving incredible things – and is on a mission to generate positive social and environmental impact alongside strong financial returns with every investment it makes. As well as a new brand strategy and visual identity, the FTSE 250-listed business needed a website that would powerfully convey its offer to stakeholders – including the founders and visionaries behind its vast portfolio of companies. IP Group won gold in the ‘Best visual identity from the financial services sector’ category at the Transform Europe Awards 2024.
• ITV
  • Annual reporting
  • Stakeholder engagement

  We’ve partnered with ITV for almost 10 years, delivering reporting that showcases the company’s content and creativity, and blends a compelling brand experience with effective content design to showcase the Group’s strategy, business model and robust governance. Our work for ITV has won several awards, including ‘Best annual report’ in the 2022 PwC Building Public Trust Awards and ‘Best printed report’ at the 2023 Corporate & Financial Awards.

  

• Maersk
  • Activation
  • Visual identity

  Founded with the driving ambition to change logistics for SMEs for the better, Twill needed a brand that would position the business as a credible alternative in the global logistics market. Following the award-winning rebrand, Twill is now recognised as the logistics partner of choice for forward-thinking organisations that want to embrace change, grow and trade internationally.
• McDonald's See More
• Melrose
  • Sustainability reporting

  As a FTSE-100 manufacturer of airframe and engine structures for the global aerospace industry, Melrose was looking for a sustainability report that offered a rigorous explanation of how it’s working to enable the transition to net zero, as well as its social commitments and approach to governance. Well-structured and easy to navigate, the report has a clear focus on principles, priorities and performance. Case studies offer a nice balance to the detailed performance commentary and data, which includes SASB disclosures.

  

  

• Metro Bank
  • Annual reporting

  Metro Bank’s 2023 annual report highlights the transformative impact of the organisation’s recent capital raise, illustrating what it means for the business and its vision for the future. By aligning strategic goals and local initiatives, the report reinforces the business’ commitment to keeping customers and colleagues at its heart. Our partnership with Metro Bank grows year-by-year, enabling us to deliver an increasingly polished and informative document that serves as a valuable tool for stakeholders and a source of pride for the entire team.

  

  

• Mobico Group See More
• Nokia See More
• Nykode
  • Activation
  • Brand strategy
  • Digital experience
  • Naming
  • Visual identity

  Therapeutics biotech pioneers Vaccibody had a game-changing modular platform built on pioneering technology. But despite huge growth ambitions, its progress was hampered by a complex proposition, undifferentiated identity, and a name that failed to reflect its future, beyond vaccines. To stand out in a fiercely competitive market it needed a new name and brand.

  

• Paris 2024 French teams See More
• Peugeot See More
• Phoenix Group
  • Activation
  • Launch
  • Motion
  • Visual identity

  With around 12 million customers, Phoenix Group is the UK’s largest long-term savings and retirement business. Recognising that its products and investments should play a vital role in creating a more sustainable future, it launched its new flagship think tank, ‘Phoenix Insights’. The focus is inspiring action around a big challenge: with life expectancy rising, how can we make sure people enjoy longer, better lives. We worked closely with them to design the think tank’s new identity and launch campaign.

  

• Pluxee See More
• Quilter
  • Annual reporting

  We started working with Quilter, a FTSE-listed UK wealth manager, in 2024. The brief was to create a concise, accessible report that outlines the market context, de-mystifies the company’s differentiated business model and shows how Quilter is making progress towards achieving its full potential. Having recently completed a simplification programme, the company also wanted the report’s design to reflect this streamlined approach.

  

  

• Reckitt See More
• Roland-Garros See More
• Rolls-Royce
  • Annual reporting

  As one of the world’s leading industrial technology companies, Rolls-Royce develops and delivers complex power and propulsion solutions for safety-critical applications in the air, at sea and on land. For the 2023 annual report, an elegantly engineered style was introduced to reflect the Group’s streamlined operational approach.

  

  

  

  

• RS Group
  • Annual reporting
  • Sustainability reporting

  The 2024 reporting suite of FTSE-listed RS Group, a global supplier of industrial and electronic equipment, embraces the brand’s bold identity in a digital-first format. The annual and ESG reports shine a light on the Group’s first double materiality assessment and showcase its progress in enhancing the sustainability of its operations and products. The ESG report won silver in the ‘Best Printed CSR or ESG Report’ category at the Corporate & Financial Awards 2024.

  

  

  

  

• Santander
  • Annual reporting
  • ESG reporting

  Santander UK is one of the leading personal financial services companies in the UK, with 14 million active customers. This year, we delivered a more detailed and robust report that helps the business stay ahead of evolving ESG reporting regulations and engages key audiences by spotlighting company culture.

  

  

  

  

• Shazé
  • Activation
  • Brand strategy
  • Visual identity

  With stores across India and the Middle East, premium lifestyle brand Shazé was lacking strategic focus and category recognition. By reimagining what it is to host, Shazé believed it could become a category leader. But to do so, it needed a brand purpose that would articulate its points of differentiation and a brand world that would break away from category conventions.
• Smiths Group
  • Annual reporting
  • Sustainability reporting

  For Smiths Group’s 2023 ESG report, we produced a concise, well-structured document that focused on effective information delivery. Our design solution took its cue from the Group’s precision engineering capabilities, combining a refreshed colour palette with a structured grid system. This created space for proof points, callouts and cross-referencing, resulting in a strong ‘fast read’ with minimal repetition of content. The ESG report won Gold at the Corporate & Financial Awards 2024.
• Sofitel See More
• SSE
  • Annual reporting

  SSE is a multinational provider of renewable and flexible energy and one of the world’s fastest-growing electricity network companies. The 2024 annual report was designed to clearly communicate the leading role that SSE is playing in the transition to a clean, secure and affordable energy system. The report demonstrates how sustainability is closely integrated into the Group’s strategy, business model, operations and targets. SSE won ‘Sustainability Disclosure of the Year’ at The Chartered Governance Institute UK & Ireland Awards 2024.

  

  

• Straumann Group
  • Activation
  • Brand architecture​
  • Brand strategy
  • Visual identity

  Swiss dental implant business Straumann Group knew that to achieve its ambitious goals, it needed to develop a purpose that would unite its 10,000+ employees. It then needed to rethink its brand architecture and positioning to ensure corporate and product brands were driving and supporting commercial growth. Its new brand strategy and visual identity differentiated between corporate and product brand, and powerfully told Straumann Group’s story of clinical excellence, customer centricity and entrepreneurialism. The project was awarded gold for ‘Best brand architecture solution’ at the Transform Awards Europe 2024.

  

• Strepsils
  • Activation
  • Visual identity

  Strepsils believes that life should never be interrupted by respiratory conditions. With different lead products across global markets, the 70-year-old throat medicine brand wanted to convey its purpose in a consistent, creative and effective way – and sought our help in making it happen. In partnership with Havas Germany, we brought Strepsils’ brand position to life by highlighting its ability to provide empowering relief that consumers can trust and feel.
• Tate & Lyle
  • Annual reporting

  FTSE-250 listed Tate & Lyle PLC is a leader in speciality food and beverage solutions; its ingredients and solutions meet the growing global consumer demand for healthier and tastier food and drink. The Group’s distinctive brand features three key elements: science, solutions and society. Our work for Tate & Lyle brings these to life with a strong narrative and visual thread, communicating how the company’s ‘Transforming lives through the Science of Food.’ Our work was honoured at the Corporate & Financial Awards for three consecutive years, including a Silver award for ‘Best Printed Report – FTSE 250’ in 2023.
• TooA
  • Activation
  • Brand strategy
  • Naming
  • Visual identity

  Whether you’re partial to peach or pistachio, TooA makes it possible for anyone to make fresh gelato at home, using natural ingredients, in just three minutes. But the Italian food-tech start-up needed a brand that would feel disruptive and differentiated, and that would convey its new positioning in the right way. We developed a new name, brand strategy and brand platform to bring its brand proposition to life.

  

  

  

• TT Electronics
  • Annual reporting

  For TT Electronics’ 2023 annual report, we improved on-screen readability, dialled up storytelling elements, and championed its people and culture. The report uses a flexible column grid, bold typography and tailored design elements that work together to enhance both the content and its presentation. The report won Silver in the ‘Best Printed Report – Small Cap’ category at the Corporate & Financial Awards 2024.
• Viatris
  • Activation
  • Brand strategy
  • Digital experience
  • Visual identity

  The merger of Upjohn (a division of Pfizer) and Mylan (a leading drug manufacturer) resulted in one of the largest pharmaceutical companies in the world: Viatris. We buillt a brand that reflected Viatris’ commitment to three core goals: expanding access to medicines; leading by innovating to meet patient needs; and being a trusted partner for the healthcare community worldwide.

  

• Win Fund
  • Activation
  • Brand strategy
  • Visual identity

  The brand we created for the Women in Innovation Network (WiN) Fund needed to put beautiful art front and centre, while clearly highlighting WiN’s mission and ethos. We combined digitally influenced design and campaign semiotics to tell the WiN Fund story in a powerful way, capturing audience attention and driving investment as a result.
• Whale and Dolphin Conservation
  • Activation
  • Motion
  • Visual identity

  Despite their huge popularity, whales and dolphins face many existential threats – from commercial whaling and captivity to ocean pollution. To help raise awareness of the Whale and Dolphin Conservation (WDC) charity, we refreshed the charity’s identity and developed a compelling new brand film. The aim? To highlight WDC’s important fight, raise awareness of the threats facing whale and dolphin populations around the world, and inspire much-needed public and governmental support.

  

• Zydus
  • Activation
  • Brand strategy
  • Visual identity

  Zydus wanted to evolve its brand in line with its ambitious growth plans – and transform itself from an Indian pharmaceutical company to a global life sciences business. We supported Zydus with a differentiated new brand identity, as well as a visual identity that balanced its rich legacy with big ambitions for the future.

  

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