Our work with Cow & Gate
01. Brand strategy
02. Packaging design
A core requirement of the brand refresh was to better reflect its purpose ‘to help parents naturally nourish happier babies’. As well as creating a brand that reflected its existing character, our goal was to de-clutter and refine the brand, making it easier to use, with consideration for how it could be applied consistently across all touchpoints.
The design solution that we developed creates a fresh, yet authentic, brand world where a suite of animal characters bring energy and dynamism, embodying the brand and each representing the different stages of infant development. This aids navigation as well as adding depth and meaning to the design.