Cow & Gate
A classic formula re-imagined.
Cow & Gate is the largest baby feeding brand in the UK. We were commissioned to help reinforce its strong position with a more modern image to build a stronger connection with a new generation of parents.
We partnered with the brand team to refresh and modernise Cow & Gate’s core identity, reflecting its manifesto on modern parenthood. The resulting identity better conveys its personality: playful, authentic and empathetic, while enhancing modernity and maintaining current trust credentials, thus appealing to the next generation of millennial parents.
SERVICES:
01. Brand strategy
02. Packaging design
Our work with Cow & Gate
01. Brand strategy
02. Packaging design
A core requirement of the brand refresh was to better reflect its purpose ‘to help parents naturally nourish happier babies’. As well as creating a brand that reflected its existing character, our goal was to de-clutter and refine the brand, making it easier to use, with consideration for how it could be applied consistently across all touchpoints.
The design solution that we developed creates a fresh, yet authentic, brand world where a suite of animal characters bring energy and dynamism, embodying the brand and each representing the different stages of infant development. This aids navigation as well as adding depth and meaning to the design.
Our work with Cow & Gate
01. Brand strategy
02. Packaging design
The packaging design system really helps the brand come alive on the shelf. The new identity remains true to the brand values and personality, it focuses on what consumers really want.
