Danone
Reinforcing a commitment to health and nutrition.
Responding to a changing market, Danone wanted to capture its commitment to health and nutrition. We worked with Danone to deliver a new, more consistent global brand and visual identity that would better represent Danone’s rearticulated mission as well as its vision: ‘One Planet. One Health’.
SERVICES:
01. Visual identity
02. Architecture
03. Activation
Our work with Danone
01. Visual identity
02. Architecture
03. Activation
This position was brought to life through a refreshed global brand, including the ‘child star’ identity, and supported by a new look and feel reflecting a more human, inclusive and forward-looking business.
Our work with Danone
01. Visual identity
02. Architecture
03. Activation
We also rationalised Danone’s brand architecture to enable its portfolio of brands to communicate consistently across every touchpoint.
Our work with Danone
01. Visual identity
02. Architecture
03. Activation
Our work has successfully repositioned the business for the future, and Danone is now living its values through every touchpoint across its brand portfolio.
