Havas Genus
Driving sustainability in the decade of action.
We are one of the founding members of the Havas Genus Sustainability Network, which brings together expertise from across Havas UK agencies to accelerate sustainable and regenerative business transformation for ambitious, forward-thinking brands.
From sustainability strategy, business transformation and employee engagement to brand strategy, stakeholder communications and internal consultancy, Havas Genus is a catalyst and partner for accelerated transformation.
SERVICES:
Our work with Havas Genus
01. Brand strategy and visual identity
02. Website and digital communications
03. Brand activation
04. Launch event
Sustainability is now a business imperative. With the IPCC reporting that we are not on track to remain below 1.5°C warming, it's clear that we are now living in the decade of action.
Conran’s brand strategy and design expertise were essential in building the Havas Genus offer. The name emphasises urgency and introduces an element of interconnectivity – delivering a sustainable future will always be a shared responsibility.
The visual identity uses a multiplier effect that emanates outwards from the ‘US’ in the logo, separating the two elements of the name and reinforcing the fact that change starts with us.
Our work with Havas Genus
- Brand strategy and visual identity
02. Website and digital communications
03. Brand activation
04. Launch event
We designed a website that puts the Havas Genus mission front and centre, and provides a comprehensive overview of our services. Compelling messaging and arresting imagery reflect decisive action, leadership and the need for progress, while a simple global navigation allows users to easily learn about our collective knowledge, capabilities and client stories.
Our work with Havas Genus
- Brand strategy and visual identity
02. Website and digital communications
03. Brand activation
04. Launch event
We created a film that powerfully conveys the importance of sustainability today and outlines how Havas Genus delivers positive action through brand strategy and consultancy. It demonstrates how together, with our complementary skills and capabilities, we can accelerate sustainable transformation for the brands we work with.
Our work with Havas Genus
- Brand strategy and visual identity
02. Website and digital communications
03. Brand activation
04. Launch event
We launched Havas Genus in May with an event at the Havas’s HQs in London. We had some fantastic speakers including our keynote speaker Tom Rivett-Carnac, co-founder of Global Optimism and ex-Senior Advisor to the Executive Secretary of the United Nations Convention on Climate Change. The event was attended by 150+ participants from across industry.
