With a global presence and 188-year history, Havas has established a reputation as one of the world’s leading communications groups. Whether a client’s looking for award-winning creative, media or brand experience, Havas is perfectly placed to advise and deliver.
Sitting at the intersection of creativity, entertainment and technology, Havas' ambition is clear: to be recognised as the world’s most meaningful communications group, with a strong emphasis on integration and collaboration. But its brand and brand architecture weren’t allowing it to deliver on this promise. Over time, the Havas brand had become fragmented and difficult to navigate: key points of differentiation, such as the Havas Village model and the link to parent company Vivendi, had become obscured by a proliferation of sub-brands and promotional initiatives.
In July 2022, Havas sought our help in clarifying its brand architecture, reinvigorating its visual identity and helping leverage the brand as the meaningful business asset it really is.
- Brand strategy
03. Visual identity
04. Activation and guidelines