HAYVN
Creating a new digital-first finance brand.
In the congested world of digital currency, HAYVN wanted to create a genuinely digital-first trading platform, giving them the edge over the competition, and providing the reassurance and security to attract global financial institutions and high-net worth individuals.
We created a new brand identity, working across all digital platforms and designed to appeal to both the financial and technology sectors.
Our solution captures the virtual nature of digital currency, alluding to the growth of a global trading community.
SERVICES:
Our work with HAYVN
01. Visual identity
02. User interface design
03. Activation and guidelines
The visual identity that was created challenges the category convention. The logo consists of four rectangular elements symbolising personality, product and ambition and unites them in a simple distinctive shape which is rich in meaning and is a recognisable symbol at any size.
Our work with HAYVN
01. Visual identity
02. User interface design
03. Activation and guidelines
The solution works seamlessly across all digital platforms, capturing the virtual nature of digital currency and adding warmth and humanity to the brand experience.
Our work with HAYVN
01. Visual identity
02. User interface design
03. Activation and guidelines
HAYVN’s proposition is activated through a carefully considered tone of voice, and supported by comprehensive brand activation guidelines and photography that focuses on people and places, to create the sense of a global trading community.
