Highways England
Creating impact with stakeholder-focused reporting.
Highways England (now known as National Highways) is a Government-owned company that is responsible for operating, maintaining and improving the UK’s road network. It works to provide safe, accessible and integrated road networks.
We’ve worked with them on the last two annual reports to explain their activities and performance and to develop a bolder, more coherent design, using infographics that set out the company’s sustainability ambitions and performance, taking steps towards integrated reporting.
SERVICES:
Our work with Highways England
01. Content consultancy
02. Integrated annual report design
The detailed performance commentary is balanced with a digestible up-front summary, ‘How and why we do business’. This gives an overview of the report’s content, as well as providing useful market context.
It gives a clear picture of Highways England’s strategic framework, business model, operations, performance over both the last year and the recently ended five-year road period, and also a look ahead to the next five-year road period.
Our work with Highways England
01. Content consultancy
02. Integrated annual report design
We introduced a new approach to the use of the visual language, combining impactful photography with accessible infographics to explain performance and processes and engage audiences in the key operations of the business.
