Our work with HTC Global Services
01. Brand strategy and model
02. Visual identity
03. Activation and guardianship
Through our series of collaborative workshops with their senior leadership team, we developed a new brand model for HTC, crafting their renewed vision, mission, tagline and values to support the communication of their evolving brand and organisation. This process helped clarify and reinforce what HTC stands for: excellent services, customer focus, responsiveness and agility, and a sense of care towards employees.