IP Group
A rebrand with impact
You may know IP Group as the founder investor in Oxford Nanopore Technologies plc, the company that hit headlines globally in 2020 for its work in the fight against COVID. IP Group regularly invests in companies achieving incredible things – and is on a mission to generate positive social and environmental impact alongside strong financial returns with every investment it makes.
As well as a new visual identity, the FTSE 250-listed business needed a website that would powerfully convey its offer to stakeholders – including the founders and visionaries behind its vast portfolio of companies. And it sought Conran Design Group’s help in making it happen.
SERVICES:
01. Brand strategy
02. Visual identity
03. Website design
04. Activation and guidelines
Our work with IP Group
01. Brand strategy
02. Visual identity
03. Website design
04. Activation and guidelines
The strategy behind IP Group’s new brand positioning focused on two key priorities: exemplifying its truly unique approach, and breaking out of category conventions. Its redefined purpose – to accelerate the impact of science for a better future – conveys decisive action, scientific expertise and a focus on positive impact. The rearticulated purpose, vision, positioning and brand manifesto then acted as a creative springboard for the new visual and verbal identity.
Our work with IP Group
01. Brand strategy
02. Visual identity
03. Website design
04. Activation and guidelines
IP Group’s new visual identity needed to be bold and future-facing; it needed to convey its expertise in science and technology as well as its ability to identify and back the most visionary thinkers out there.
While the new marque tells the story of 'idea to impact', the core colour palette was chosen for distinction and differentiation. A bold, real-life documentary photography style captures every stage of the innovation process, from initial idea through to real-world impact, and puts even greater focus on the benefits for people and planet.
Knowing that we needed to build brand awareness and inject new meaning into IP Group’s name, we developed a tagline (‘Visionary ventures’) to clearly convey its brand personality as well as its experience and expertise in the world of investment.
Our work with IP Group
01. Brand strategy
02. Visual identity
03. Website design
04. Activation and guidelines
In line with its brand repositioning, we transformed IP Group’s digital presence to ensure it could outperform competitors. Not only did the new website need to provide a seamless user experience, but it needed to make design an integral part of that experience to powerfully convey the brand’s redefined ethos and personality.
To position IP Group as a thought leader in this space, we redesigned the website’s 'People' pages to better highlight the team’s expertise, and art directed a photoshoot to capture their experts in a professional setting.
Our work with IP Group
01. Brand strategy
02. Visual identity
03. Website design
04. Activation and guidelines
In preparation for brand launch, we created an animated ident to bring the ‘idea to impact’ story to life, as well as new office branding to ensure the team felt connected to their bold new brand.
A comprehensive set of brand guidelines was created to help IP Group navigate the new suite of brand assets and tell its story in the most consistent and compelling way.
