Infusing wellness with fresh talent.
With growth booming in the wellness category, the global Havas Group recognised a pressing need to infuse fresh creativity into the sector. This led to the formation of Havas Mango, a Miami-based collective aiming to revolutionise how consumers experience wellness, through immersive virtual and digital platforms and technology.
We were tasked with bringing this new entity to market, through a brand that would attract the young and innovative talent who could reimagine wellness and realise Havas Group’s vision.
01. Brand strategy
02. Visual identity