Havas Mango
Infusing wellness with fresh talent.
With growth booming in the wellness category, the global Havas Group recognised a pressing need to infuse fresh creativity into the sector. This led to the formation of Havas Mango, a Miami-based collective aiming to revolutionise how consumers experience wellness, through immersive virtual and digital platforms and technology.
We were tasked with bringing this new entity to market, through a brand that would attract the young and innovative talent who could reimagine wellness and realise Havas Group’s vision.
SERVICES:
01. Brand strategy
02. Visual identity
03. Activation
Our work with Havas Mango
01. Brand strategy
02. Visual identity
03. Activation
We crafted a compelling blend of vibrancy, edge, and fruitfulness for the new brand. Working together, the name, logo and visual identity (playfully called ‘Lil Mango’) help to capture a lively, juicy feel that goes against the grain of typical agency branding.
Our work with Havas Mango
01. Brand strategy
02. Visual identity
03. Activation
With its refreshingly unexpected name and identity, the brand differentiates Havas Mango as a beacon of difference amidst a sea of average agencies – a place with personality, where you can forge a career with a difference.
Our work with Havas Mango
01. Brand strategy
02. Visual identity
03. Activation
Havas Mango is designed to meaningfully represent its target market and the surrounding culture, and serve as a lightning rod for fresh talent in an up-and-coming creative community. Working across all channels, the brand identity continues to drive the way Havas Mango shows up and showcases its talent.
