Havas Mango

Infusing wellness with fresh talent.

With growth booming in the wellness category, the global Havas Group recognised a pressing need to infuse fresh creativity into the sector. This led to the formation of Havas Mango, a Miami-based collective aiming to revolutionise how consumers experience wellness, through immersive virtual and digital platforms and technology.

We were tasked with bringing this new entity to market, through a brand that would attract the young and innovative talent who could reimagine wellness and realise Havas Group’s vision. 

SERVICES:

01. Brand strategy
02. Visual identity
03. Activation

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Our work with Havas Mango

01. Brand strategy
02. Visual identity
03. Activation

We crafted a compelling blend of vibrancy, edge, and fruitfulness for the new brand. Working together, the name, logo and visual identity (playfully called ‘Lil Mango’) help to capture a lively, juicy feel that goes against the grain of typical agency branding.

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Our work with Havas Mango

01. Brand strategy
02. Visual identity
03. Activation

With its refreshingly unexpected name and identity, the brand differentiates Havas Mango as a beacon of difference amidst a sea of average agencies – a place with personality, where you can forge a career with a difference.

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Our work with Havas Mango

01. Brand strategy
02. Visual identity
03. Activation

Havas Mango is designed to meaningfully represent its target market and the surrounding culture, and serve as a lightning rod for fresh talent in an up-and-coming creative community. Working across all channels, the brand identity continues to drive the way Havas Mango shows up and showcases its talent.

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