Unlocking the future of medicine.
Therapeutics biotech pioneers Vaccibody had a game-changing modular platform built on cutting-edge technology. Despite huge growth ambitions, their progress was hampered by their complex proposition, undifferentiated identity, and a name which failed to reflect their future, beyond vaccines.
To stand out in a fiercely competitive market they required a new name and brand. Beyond reflecting the potential efficacy of their vaccines, our solution needed to highlight the company’s other unique attributes, including its next generation technology and modular platform.
01. Brand strategy and naming
02. Visual identity and guidelines
03. Website and activation