Inspiring longer, better lives.
With around 14 million customers, Phoenix Group is the UK’s largest long-term savings and retirement business. Recognising that their products and investments should play a vital role in creating a more sustainable future, they launched their new flagship think tank.
‘Phoenix Insights’ aims to spark debate and inspire action around a big challenge: with life expectancy rapidly rising, how to ensure that everyone can enjoy longer, better lives. We worked closely with them to design the think tank’s new identity and launch campaign.
01. Identity and toolkit
02. Strategy document
03. Launch event and film