Reckitt
Rebrand with purpose.
Having announced its purpose-led strategy for sustainable growth, RB sought to express its journey of transformation by reimagining, recreating and relaunching its brand under the new name ‘Reckitt’.
Driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world; the new brand is a visible symbol of the next stage in Reckitt’s transformation. It marks a significant step-change and highlights its commitment to make access to hygiene, health and nutrition a right, not a privilege.
In designing the new brand, we built on Reckitt’s rich heritage and its ambition to reach half of the world, through its product brand portfolio, by 2030.
SERVICES:
01. Brand strategy
02. Visual identity
03. Activation and guidelines
Our work with Reckitt
01. Brand strategy
02. Visual identity
03. Activation and guidelines
We developed a strong brand model and narrative to help the business bring its purpose to life and tell its story more clearly and consistently.
The strengthened brand reveals the value of Reckitt to the world, with more confidence, energy and humanity. This is a brand that responds to the challenges of the modern world and recognises its responsibility to protect, heal and nurture.
Our work with Reckitt
01. Brand strategy
02. Visual identity
03. Activation and guidelines
The R at the heart of the logo stands for unity, strength and relentless pursuit, inspired by Reckitt’s purpose to protect, heal and nurture. It denotes Reckitt’s role in the world as a partner and a catalyst for positive transformation. The shell-like quality of the symbol evokes a sense of protection and a reference to the natural world.
Our work with Reckitt
01. Brand strategy
02. Visual identity
03. Activation and guidelines
New brand principles illustrate how everything Reckitt does is connected; the tangible impact Reckitt has on people’s lives, the strength of its partnerships and its understanding of a changing world.
