Rebrand with purpose.
Having announced its purpose-led strategy for sustainable growth, RB sought to express its journey of transformation by reimagining, recreating and relaunching its brand under the new name ‘Reckitt’.
Driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world; the new brand is a visible symbol of the next stage in Reckitt’s transformation. It marks a significant step-change and highlights its commitment to make access to hygiene, health and nutrition a right, not a privilege.
In designing the new brand, we built on Reckitt’s rich heritage and its ambition to reach half of the world, through its product brand portfolio, by 2030.
01. Brand strategy
02. Visual identity
03. Activation and guidelines