Our work with Strepsils
01. Design principles
02. Visual identity
03. Guidelines and activation
Our first challenge was to establish the strategic design principles that would underpin the overarching creative approach. Taking the duality of science and humanity as our focus, we anchored our design in the areas of balance, depth and movement.
'Balance’ reflects Strepsils position as both a scientific and human brand; ‘depth’ speaks to the sense of trust that’s such an integral part of its relationship with consumers, and ‘movement’ helps present Strepsils as an active and effective brand, one that helps consumers feel able to move forward with their lives.