The WiN Fund
Turning digital tokens into tangible change.
The Women in Innovation Network (WiN) Fund is on a mission. The 100% not-for-profit is committed to not only promoting equal opportunities for women, but to improving access to healthcare and building economic resilience where it’s needed most. In a world where one in two don’t have access to basic healthcare – and where women-led enterprises receive only 2% of VC funding – its mission couldn’t be more critical.
The WiN Fund model uses funds generated from the sale of NFT art to power the most promising women entrepreneurs in healthcare. The team knows that by properly funding these entrepreneurs, healthcare access can be transformed. But to deliver on its mission, WiN needed a brand that would convey its proposition in a bold and emotive way, inspiring a movement to transform health outcomes for all.
SERVICES:
01. Brand strategy
02. Visual identity
03. Brand guidelines and activation
Our work with WiN Fund
01. Brand strategy
02. Visual identity
03. Brand guidelines and activation
With the investment fund generated through the sale of NFTs, the brand needed to put beautiful art front and centre, while clearly highlighting the WiN mission and ethos. The brand we created combined digitally influenced design and campaign semiotics to tell the WiN Fund story in a powerful way, capturing audience attention and driving investment as a result.
Our work with WiN Fund
01. Brand strategy
02. Visual identity
03. Brand guidelines and activation
The brand’s ethos is evident at every visual turn: the condensed display typeface, confident eye-to-camera photography style and loose, overlapping cyan brushstrokes convey action and urgency, while a set of ‘digital stamps’ bring to life some of WiN’s most important messages around closing the health gap. The RGB palette, black background and monospace copy provide digital stand-out on Web 3.0 and position the brand as one at the forefront of digital innovation.
Our work with WiN Fund
01. Brand strategy
02. Visual identity
03. Brand guidelines and activation
To ensure the WiN brand is applied consistently across all touchpoints, we created a comprehensive set of brand guidelines, covering everything from logo placement, colour palette and typography to photography, stamps and paint stroke application. These brand principles have given the WiN team the tools they need to create powerful communications that connect with their audiences to close the health gap for good.
