The WiN Fund
Turning digital tokens into tangible change.
The Women in Innovation Network (WiN) Fund is on a mission. The 100% not-for-profit is committed to not only promoting equal opportunities for women, but to improving access to healthcare and building economic resilience where it’s needed most. In a world where one in two don’t have access to basic healthcare – and where women-led enterprises receive only 2% of VC funding – its mission couldn’t be more critical.
The WiN Fund model uses funds generated from the sale of NFT art to power the most promising women entrepreneurs in healthcare. The team knows that by properly funding these entrepreneurs, healthcare access can be transformed. But to deliver on its mission, WiN needed a brand that would convey its proposition in a bold and emotive way, inspiring a movement to transform health outcomes for all.
01. Brand strategy
02. Visual identity
03. Brand guidelines and activation