TooA
Powering a cool revolution in gelato.
Aiming to break the ice cream industry’s ‘cold chain challenge’, TooA’s revolutionary technology promises to transform the supply chain, without compromising quality or taste. TooA enables anyone to make fresh Italian gelato at home, using natural ingredients and in just three minutes.
With a hands-on collaborative process, we’ve worked closely with the company from its roots as a food tech start-up. Our work has been instrumental in developing the brand from inception, through launch and into its exciting future.
SERVICES:
01. Brand strategy
02. Visual identity and naming
03. Activation
Our work with TooA
01. Brand strategy
02. Visual identity and naming
03. Activation
We developed a powerful brand strategy followed by initial design concepts and a brand film that helped bring the brand proposition to life. This enabled TooA to secure the necessary investment to step up to the next stage of its brand development.
Our work with TooA
01. Brand strategy
02. Visual identity and naming
03. Activation
Through a highly collaborative naming process, we workshopped and developed the name ‘TooA’. In combination with their visual identity, it represents a bold and modern expression for the new brand.
Our work with TooA
01. Brand strategy
02. Visual identity and naming
03. Activation
Working alongside the company’s robust business plan to launch across several markets, our brand solution has provided the strong foundation for TooA’s continued progress. The brand is now going from strength to strength and has launched several retail locations across Italy, as well as developing its dedicated app and e-commerce website.
